BTS’s RM Named Global Ambassador for Samsung Art TV

RM, the celebrated member of the global sensation BTS, has been appointed as the global ambassador for Samsung art TV, signaling a meaningful push to connect technology and art. Samsung made the announcement today, highlighting RM’s passion for art and his influence on a global audience. this partnership aims to bring art closer to people’s daily lives through Samsung’s innovative Art TV platform.

RM’s Role: Bridging Art and Technology

As the ambassador for Samsung Art TV, RM will share his personal insights and critiques on artworks available through the Samsung Art Store. This initiative invites fans and art enthusiasts worldwide to explore the art world through RM’s unique perspective. RM’s deep gratitude for art, demonstrated by his frequent visits to museums and his personal collection of contemporary pieces, makes him an ideal partner for Samsung [1].

Did You Know? RM has been recognized for donating ₩100 million to the National Museum of Korea to support the preservation of Korean art.

Samsung Art TV: A Platform for Artistic Exploration

Samsung Art TV combines cutting-edge screen technology with a vast library of artistic content. The Samsung Art Store offers users access to over 3,500 high-resolution artworks, sourced from more than 70 partners, allowing them to experience world-class art from the comfort of their homes.The platform supports various Samsung TV models, including Micro LED, The Frame, neo QLED 8K, and QLED TVs [2].

Hun Lee, Vice President of Visual display at Samsung Electronics, emphasized that RM’s passion for art aligns perfectly with Samsung’s vision of making art more accessible through technology. Lee believes RM’s unique voice will inspire a new generation to discover the world of art.

RM at Art basel

In his new role, RM will attend Art Basel in Basel, Switzerland, one of the world’s most influential international art festivals. He will participate in a special session to share his perspectives on contemporary art, art collecting, and the cultural importance of storytelling through art. Fans can follow highlights and exclusive views from RM via Samsung’s Global Newsroom.

Pro tip: Explore the Samsung Art Store’s curated collections to discover new artists and artworks tailored to your taste.

Samsung Art TV Models

The Broader Impact

This collaboration between RM and Samsung Art TV represents a fusion of art, technology, and culture, aiming to make world-class art more accessible and integrated into people’s daily lives. RM serves as a bridge between fans and the art world, offering a unique perspective that encourages exploration and appreciation.

RM stated, “As someone who is always inspired and comforted by art, I am very honored to work with Samsung to share my love for art. I hope this partnership will help more people access art every day, just as I do.”