Global Smartphone Sales Continue Upward Trend, Samsung Claims Q3 lead
New York, โNYโฃ -โ November 8, 2025 – The globalโ smartphone market demonstrated continued โresilience โin the third quarter of 2025, with shipments totalingโ 322.7โ million โunits – a 2.6% increase comparedโฃ to the same period last year, according to a new report from IDC. The figures confirm โคongoing consumer demand forโข mobile technology despiteโ global economic uncertainties.
The battle for โmarket dominance remains a โขtwo-horse race between tech giants Samsungโ and Apple. Samsung shipped 61.4 million units, capturing 19% of the global market share, slightly surpassing AppleS 58.6 โฃmillion units and 18.2% share. While โคSamsung currently holds the lead, the โcompetition between the two companies remains exceptionally close.
Apple experienced a โrecord-breaking July inโฃ terms of shipments,indicating strong consumer โฃinterest in its latest offerings.Samsung’s performanceโ was bolstered by robust sales โof its foldable devices, the Galaxy Z Fold โฃ7 andโ Galaxy Z Flipโ 7, demonstratingโค growing consumer acceptance of โคinnovative formโข factors.
Rounding out the topโค five smartphone vendors, Xiaomi secured third place withโ 43.5 million units shipped โand a 13.5%โค market share. The company appears to have solidified its position, maintaining a significant lead โover its competitors inโ the fourth โand fifth โslots.
Transsion and โขVivo completed the top five, shipping 29.2 million and 28.8 million โunits respectively, representing 9% and 8.9% of the global market share.These figures highlight the increasing influence of Chinese manufacturers โin the global smartphone landscape.
The โฃcontinued growth in smartphone sales underscores the device’s central โroleโข in โขmodern life, serving as a primary tool forโ interaction, commerce, and entertainment. Analysts predict continued, albeit โperhaps slower, growthโฃ in the coming quarters, with a focus on innovation in areas like artificial intelligence and 5G connectivity.