Salzburg/Wals, Austria – November 21, 2024 -โค dm drogerie markt Austria is opting out of Black Friday’s discount frenzy for the eighth consecutive year, instead promoting conscious consumptionโข and social duty with its “Giving โคFriday”โ initiativeโข onโ November 28th.
Rather than offering โขtemporary sales,dm maintains consistently low pricesโ year-round. โOn Giving Friday,โฃ the companyโ will donate five percent ofโค its daily income across โall Austrian stores,โ the dm.at online shop, and the Mein dm app to initiatives supporting civic engagement.
“This means customers can expect fair prices all year round. dm consciously keeps its distance from artificial discount battles,” said Managing director Harald Bauer.
According to dm, customer surveys indicate โขa growing preference โคfor conscious shopping over bargainโฃ hunting.
“We want to make a difference together with our customers. Giving Friday stands for conscious shopping and social interaction,” emphasized Christian Freischlager, a member of the management team. “On โGiving Friday, people โคcan โฃnot only shop at dmโ in โa relaxed mannerโ at the usual โlow prices, they areโฃ also doing something good – wholly automatically.”
As 2018, dm’s Giving Friday donations have exceeded โฌ200,000 in the past two โคyears.
