Prime Video โขand Paramount+โ secure Long-Term UEFA Champions League Broadcast Rights
LONDON – Prime Video has extended its UEFA Champions Leagueโฃ broadcast rights in keyโ European markets throughโ the 2030/31โ season,while Paramount+ has acquired rights acrossโ select territories,marking aโข meaningful shift in the landscape of European football broadcasting. The deals, announcedโฃ today, solidify theโ growing โคpresence of streaming services in top-tier sportsโ coverage.
The agreements build upon โexisting partnerships,withโ Prime Video continuing to air theโ top-pick Tuesday Champions โคLeague matchโฃ inโค the UKโ from 2027 to 2031,andโค retaining top-pick matchesโค across multipleโฃ markets. additionally, Prime videoโ will hold exclusive โขrights to theโค top Tuesday game in the UK and co-exclusive rights in Ireland, and will exclusivelyโ broadcast the top Wednesday fixture โin Germany and Italy.
This expanded โฃcommitment extends Prime Video’s involvement in the competition, following โinitial agreements launched โin Germany and Italyโฃ in 2021 and inโ the UK and โขIreland inโข 2024. The deals reflect โขa broader โtrend of UEFA โฃdistributing rights โขto a โmix of traditionalโ broadcasters and โฃstreaming โplatforms, increasing accessibilityโข forโ fans while maximizing revenue.
Alexโ Green, MD โof Prime โฃVideo Sport International, hailed โthe renewal as a “major milestone,” emphasizing the combination of marquee fixtures and Prime’s โขcustomer reach as key drivers โof โคrecord โviewership. He addedโ thatโ the long-term agreement allows Primeโค Video toโ continue developing new features for fans, such as the recently introduced Prime Vision.