Butter Prices Slashed Again as Norwegian retailers intensify Price War
norwegian consumers will find butter even cheaper on supermarket shelves as โคRema, Extra, andโ Kiwiโค engage in a โdeepening price war.A Rema customer recently discovered butter priced lower than anticipated, sparking further reductions from competitors. Kiwi’s communications manager,โฃ Nora Helgesen, confirmed the retailer’s commitment to offering the lowest prices, stating, “Of course! We must be the cheapest.” However, sheโค acknowledged the current situation results in uniform pricing, making all stores “equally cheap.”
This renewed competition follows a pattern of aggressive pricing โstrategiesโค among Norwegian grocery chains, particularly as the holiday season approaches. last โฃyear,stores experienced widespread shortages of butter during December due to high demand for gingerbread โขbaking,a popular Norwegian tradition. The current price cuts aim to prevent similar stock issues and attract customers during a crucial shopping period.Extra’s director of communications, harald โฃKristiansen, stated they “obviously follow all cuts” made by competitors.
Nettavisen previously reported onโ a record-breaking price warโ involving gingerbread spice, with retailers selling five million boxes. The Rema customer who initiated โthe latest round of price scrutiny expressed satisfaction withโฃ the โคcompetition, provided it remains “at a reasonable level.” They โcited last โyear’s butter shortages asโ a cautionary tale, hoping โคthe price war will ensure adequate supply throughout the holiday season.
