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Nashville may be known as the country music capital, but one country star is causing a stir with his recent decision to pull a popular beer from his bar. John Rich, best known as one-half of the duo Big & Rich, has made headlines for removing Bud Light from his Redneck Riviera bar in downtown Nashville. The move has sparked debate about the role of politics and personal beliefs in the entertainment industry, as well as the impact on business and consumer preferences. In this article, we’ll take a closer look at the controversy and its implications.


Bud Light, one of the world’s leading beer brands, has found itself embroiled in a controversy over trans influencer Dylan Mulvaney, whom they recently retained as an ambassador. Country music star John Rich has now joined Kid Rock and Travis Tritt in boycotting the brand in protest. The country musicians believe that the beer giant has turned to “woke” advertising by partnering with the influencer, who is known for her TikTok series documenting her gender transition. The backlash is particularly significant because the beer brand’s partnership with Mulvaney has sparked outrage on conservative social media, where many individuals have accused the company of being out of touch with its customers.

During an appearance on Tucker Carlson Tonight on Monday, John Rich confirmed that he was removing Bud Light from his Nashville bar, Redneck Riviera. He stated that: “The customers decide. Customers are king. I own a bar in downtown Nashville. Our number one selling beer up until a few days ago was what? Bud Light. We got cases and cases and cases of it sitting back there…But in the past several days you’re hard-pressed to find anyone ordering one. So as a business owner, I go, hey if you aren’t ordering it, we got to put something else in here. At the end of the day, that’s capitalism. That’s how it works.” Rich went on to say that many customers who have been loyal to brands for decades are now finding it hard to stay loyal to them. As a result, they are “hunting down other brands that they can support.” He added that he would now be supporting American up-and-coming brands in his bar.

However, Anheuser-Busch, the maker of Bud Light, has defended working with Mulvaney and is standing by its marketing team. The company has faced a barrage of complaints from customers who feel that the brand is out of touch with its core audience. Many have even filmed themselves pouring the beer away in protest. Bud Light’s vice president of marketing, Alissa Heinerscheid, defended the brand’s decision to work with Mulvaney, stating that the company was at risk of becoming out-of-touch with its “fratty” reputation. She had a clear job to do when she took over Bud Light, she said, and that meant attracting younger drinkers to the brand.

The backlash against Bud Light comes at a time when brands are under increasing pressure to be more inclusive and diverse. Many companies have taken steps to promote diversity in their marketing campaigns, but not all have been successful. Those that are criticized for being “woke” are often accused of pandering to a particular group at the expense of their core customers. In the case of Bud Light, the controversy over Mulvaney has put the company in a difficult position. While it wants to promote inclusion and diversity, it is also aware that it must be careful not to alienate its core customers.

The controversy has also highlighted the power of social media to shape public opinion. Many of those criticizing Bud Light on Twitter and Instagram are conservative social media influencers with a significant following. They have been able to mobilize their followers to boycott the brand, and this has led to a drop in sales. Bud Light will need to decide how to respond to the backlash effectively while protecting its brand image.

In conclusion, the controversy over Bud Light’s partnership with trans influencer Dylan Mulvaney has led to a backlash from conservative social media influencers and country musicians Kid Rock, Travis Tritt, and John Rich, who have all boycotted the brand. The backlash has put Bud Light in a difficult position, with the company needing to balance promoting inclusion and diversity while not alienating its core customers. The controversy highlights the power of social media to shape public opinion and the importance of brands being aware of the potential impact of their marketing decisions.


In conclusion, the decision of John Rich to remove Bud Light from his Redneck Riviera bar has sparked a lot of discussion and debate in the country music community. While some may see it as a bold move and a way to stand up for his beliefs, others may view it as a risky move that could potentially hurt his business. Regardless of how one feels about the decision, it is clear that John Rich is a man of conviction and is willing to take a stand for what he believes in. His actions may even inspire others to follow in his footsteps and use their platforms to promote positive change in the world. Only time will tell how this decision will ultimately impact his bar and his career, but one thing is for sure – John Rich has proven that he is not afraid to take a stand and make his voice heard.