YouTube and Facebook Maintain Dominance in social Media Landscape – december 1,2025
WASHINGTON D.C. – YouTube and Facebook continue to lead as teh most utilized online platforms, a recent Pew research Center study reveals, despite shifting preferences and the rise of newer social media contenders. The findings, released today, offer a snapshot of the evolving digital habits of American adults and highlight persistent demographic divides in platform usage.
The sustained popularity of these established giants underscores the enduring appeal of video-sharing and broad social networking, even as platforms like TikTok experience rapid growth. Understanding these trends is crucial for marketers, policymakers, and anyone seeking to connect wiht diverse audiences in the digital age. The data suggests a fragmented landscape where no single platform commands universal reach, necessitating tailored strategies for effective engagement.
According to the study, 84% of adults report ever using YouTube, while 71% have used Facebook. Instagram trails as the next most popular, with 50% of adults reporting usage. TikTok has seen notable gains, reaching 37% of adults, a substantial increase from 21% in 2021.
Other platforms included in the study show varying levels of adoption: WhatsApp (32%), Reddit (26%), Snapchat (25%), X (formerly twitter) (21%), Threads (6%), Bluesky (4%), and Truth Social (3%). Notably, WhatsApp and Reddit have also experienced growth as 2021, rising from 23% and 18% respectively.
Demographic analysis reveals distinct patterns in platform preference. Instagram is more popular among women (55%) than men (44%).Usage also varies significantly by race and ethnicity, with 62% of Hispanic adults, 58% of Asian adults, and 54% of Black consumers using Instagram, compared to 45% of White adults.
Educational attainment also correlates with platform usage. The study found that 40% of adults with a college degree use Reddit, compared to 28% of those with some college education and 15% of those with a high school diploma or less. These findings suggest that social media platforms cater to, and are utilized by, distinct segments of the population.