OPPO

Foldable Phone Market Gains Traction as Samsung Prioritizes consumer Feedback

Jakarta, Indonesia – The foldable cellphone market is experiencing important growth, with shipments increasing 45 ⁤percent year-on-year in the first quarter of 2025, according to a recent⁣ report by Counterpoint.This expansion is largely driven by increased adoption in China and the United States, ​while competition intensifies among key players including Samsung, Vivo, Huawei, Oppo, Honor, and Tecno, especially in markets like Indonesia.

The rising popularity of foldable devices signals a shift ⁤in consumer preferences toward innovative form factors and enhanced productivity. Samsung, a leading force in the foldable market, is responding directly to user demands as it develops future iterations of its Fold and ‌Flip series. This focus on‌ consumer-driven development is expected to shape the future trajectory of the foldable phone segment, potentially unlocking broader mainstream appeal.

Ilham, a Samsung representative, emphasized the company’s commitment to⁣ prioritizing consumer input. “Consumer ​voices are the absolute reference,” he stated, explaining that current ​fold products are viewed as tools to boost productivity. Samsung ​is actively incorporating feedback into its‍ design process,⁢ addressing requests for thinner devices with extended battery life and camera capabilities comparable to its⁤ flagship S-series‌ phones.

“We saw that this year’s Fold 7 and ​also this year’s Flip 7, the improvements we brought answered ⁢what they ⁢needed in previous​ devices,” Ilham said. “from the start, I hope the devices are thinner… Then the camera must also be at least the same ​resolution as the ​S-series. So we will⁤ answer the aspects ‍that⁢ users ultimately ⁢hope for with improvements in the next generation.”

While the foldable market currently represents a ⁢smaller overall share of the cellphone industry, its continued growth suggests a promising future. The competitive landscape, with multiple brands vying for market share, is highly likely‍ to benefit consumers through increased innovation and more accessible pricing.