Nike and Legoโ team Up Again: “Tour Yellow” Dunk Lows โAim to Spark Nostalgia – โคand Resale Value
Breaking News: Nike and Lego are set to release a vibrant newโ collaboration โ- the Dunk โขLow “Tour Yellow” – designed to tap into childhood nostalgia and theโฃ booming sneaker collecting market.The limited-edition โฃsneakers, launching November 28, 2025, will initially be available exclusively in children’s โขsizesโ and priced around $120.
The โฃ”Tour Yellow” Dunk Lows aren’t just footwear; they’re a statement. According to reporting, the design intentionally showcases the โLego inspiration, radiating “energy, optimism and a playful aesthetic.” This โฃisn’t the first timeโข Nike and Lego haveโ combined forces, and previousโค releases have โคconsistently sold out within minutes, becoming highly sought-afterโฃ collector’s items.
The appeal lies in a potent combination of sentiment and scarcity. collectors describe these models as “display-worthy,” achieving important resale prices. Theโ shoes evoke memories of building with Lego bricks while โconcurrently offering the exclusivity that appeals to adult collectors.
This trend of blending sneaker culture with childhood nostalgia isn’t unique to Nike and Lego. Adidas released the ZX 8000 “Bricks” in 2021, featuring a sole structure and color blocks reminiscent of Lego pieces. Pumaโ has collaborated with Barbie,โ and Vans recently revisited the 90sโ with it’s own Barbie collection. Even Crocs has joined the trend with Pokรฉmon and Hello Kitty designs, and Reebok โreleased โa Transformers edition.
While the initialโฃ releaseโ of the Lego x Nike โฃDunkโ Low “Tour Yellow” is limited to children’s sizes through Nike โฃand select retailers, an expansion to adult sizes remains unconfirmed. However, โฃas the article notes,โข the sneakers may still be “being built,” leaving the possibility open for a wider release in the future.
(Originally published in GQ Germany)
