Price of Bremykt Gourmet Rises Despite Minimal Change in Ingredients
Consumers are facing a price increase on Bremykt Gourmet despite a negligible alteration to its composition – a mere 0.7 gram increase in salt content per package.The premium spread, marketed as a return to its original recipe, is now costing shoppers more, raising questions about value and “shrinkflation” tactics in the food industry.
The price hike is particularly notable given the relatively low cost of salt. While a kilogram of coarse-grained sea salt retails for approximately 8-10 Norwegian kroner, a kilogram of standard table salt is available for around 15 kroner. This discrepancy suggests the slight increase in salt content is disproportionately impacting the final price of Bremykt Gourmet, affecting households seeking a familiar flavor at an affordable cost.
Bremykt Gourmet’s recent reformulation focuses on reverting to its original ingredients, with the primary adjustment being the increased salt level.Testers confirm the difference in taste is perceptible, but the nutritional changes beyond salt are described as marginal. This leads to concerns that the product is essentially undergoing a form of shrinkflation - a reduction in quantity or quality disguised by maintaining or increasing the price.
The term “shrinkflation,” defined as reducing the size or amount of a product while keeping the price the same or increasing it, is becoming increasingly relevant as food costs rise and manufacturers seek ways to maintain profit margins. The Bremykt Gourmet case highlights how even minor ingredient adjustments can be leveraged to justify price increases, potentially impacting consumer budgets.