Price of Bremykt Gourmet Rises Despite Minimal Change in Ingredients
Consumers are facingโ a price increase onโ Bremykt Gourmet despite a negligible alteration to its โcomposition – aโ mere 0.7 gram increase in salt content per package.The premium spread, marketed as a โreturn to โits original recipe, is now costing shoppers more, raisingโ questions aboutโ value โคand “shrinkflation” โtactics in the food industry.
The price hike is particularlyโ notable given the relatively low โฃcost of salt. While a kilogram of coarse-grained seaโฃ salt retails for approximately 8-10 Norwegian kroner, a kilogram of โstandard table โsalt โisโฃ available for โคaround 15 kroner. This discrepancy suggests โฃthe slight increase in salt contentโฃ is disproportionately impacting theโฃ final price of Bremykt Gourmet, affecting households seeking a familiarโ flavor at anโฃ affordable cost.
Bremykt Gourmet’s recent โreformulation focuses on โreverting toโ its original ingredients, with โฃtheโข primary adjustment โฃbeing โฃthe increased โsalt level.Testers confirm theโ difference in taste is perceptible, but the nutritional changes โbeyond salt are described as marginal. This leads to concerns that the product isโฃ essentially undergoing โa โform ofโค shrinkflation โ- a โreduction in quantity or qualityโค disguisedโ by maintaining โฃor increasing the price.
The term “shrinkflation,” defined as reducing the size or amount of a product while keeping the price the same or increasing โคit, is becoming increasingly relevant as food costs rise and manufacturers seekโข ways toโ maintain profit margins. โThe Bremyktโ Gourmetโฃ case highlights how even minor ingredient adjustmentsโ can โbe leveraged to justify price increases, potentially โฃimpactingโ consumer budgets.