Samsung Brings Missing Pompidou Masterpieces too Homes Worldwide Amid Museum Renovation
PARIS – Samsung is exhibiting twenty-five works from the center Pompidou’s collection on it’s televisions, offering public access to art unavailable during the museum’s five-year renovation. The initiative is part of Samsung’s “Art Store,” a virtual museum accessible via subscription (€4.99/month or €49.99/year) featuring 3,500 works, with thirty pieces available free each month.
The collaboration, two years in the making with Pompidou curators, includes paintings by artists such as Marc Chagall, Joan Miró, Yves Klein, and Peter Doig, carefully reframed for 16/9 displays. “This approach aims to make art accessible to everyone throughout the world,” a Samsung representative stated.
Samsung’s “The Frame” televisions, featuring matte panels and interchangeable frames, are designed to mimic the appearance of museum displays, with light sensors adjusting panel intensity. In France, 10-15% of samsung television sales are “Frame” models, compared to 30% in the United States, and 90% of “The Frame” televisions globally are wall-mounted.
Samsung is also adding twenty-two works from Art Basel Paris 2025 to its Art Store on a temporary basis. Competitors TCL and Hisense have launched similar televisions with art display features, though without the same level of museum partnerships. TCL’s “NXTFrame TV” offers 300 free works, while Hisense’s Vidaa Art gallery provides access to 5,000 free works.
