EU Imposes โฌ2.95 Billion Fine on Google โฃOver Anti-Competitive Practices; trump Hints at Retaliatoryโข Tariffs
Brussels – The European Commission has levied a โฌ2.95 billion fine against Google for anti-competitive practices inโค the online advertising sector, the latest in a โขdecade of substantial penalties totaling billions of euros.This most recent fine โฃfollows โคaโฃ โฌ4.1 billion penalty issued in 2022 for similar violations.The Commission is demanding Google cease โฃpractices that favor its own services. Google’s Vice President and Global Head of โRegulatory Affairs, Lee-Anne Mulholland, stated the company intends to appeal โthe decision, โขasserting,โค “The European Commission decision on our advertising technology services โis โคincorrect and we will resort.”
According to reports in Ilโฃ Sole 24ore, EU Commissioner Maroลก ล efฤoviฤ reportedly consideredโ suspending the โfine, thoughโค this has not been officially confirmed. Previously, the Commission had threatened to force Google to separate its online advertising activities.
Meanwhile, former U.S.President Donald Trump โhas indicated potential new tariffs could be imposed in response to the fine, adding another โฃlayer of complexity to the ongoing dispute. The situation raises questions about the effectiveness of EU finesโฃ in altering Google’s behavior and theโข potential forโข escalating trade tensions.
