Content Creators Now Second Most Requested Wish for โMake-A-Wish โKids
PHOENIX,AZ – June 13,2024 – Meeting their favorite online personalities is now a top wish for children battling critical illnesses,with requests to โmeet โcontent creators accounting for 32% of wishes granted by Make-A-Wish within the entertainment industry,secondโ only to the โmusic industry,according to aโ report by โAxios.
Theโฃ trend reflects the growing influence โขof YouTubers, TikTokers, and streamers on โyoung people. A recent 2024 survey by Whop, a social commerce platform, foundโ that nearly a third of Gen Alpha kids โ(ages 12-15) aspire to be YouTubers,โค while oneโฃ in five โwant to become TikTok โcreators.
Make-A-Wish has โseen aโ surge in these requests, with moreโ than 50 creators โขand influencers becoming first-time โwish-granters in theโฃ last year. In October,Make-A-Wish,Disney,and MrBeast hosted a gathering at Disneyland Resort where YouTubeโค and other โขtopโ creators granted wishes for 40 children.
“Digital โคcreators have built strong, loyal communities based on authenticity and common interests,” said Jared โPerry, chief revenue officer atโค Make-A-Wish America, in aโ statement. “When thisโ connection is used โto rally behind a cause like โMake-A-Wish,it can generate significant donations and lead to long-term relationships with an entirely new audience.”
Content creators โฃare also increasingly leveraging their platforms for philanthropy.โ MrBeast, through his 501(c)(3) non-profit โคBeast Philanthropy, hasโ given away $1 million of toys, donated $1 million worthโ of dental โคwork, and funded a gym for adaptive athletes inโฃ the past year alone. Beast Philanthropy โdonates 100% of its content and merchandise revenue.
Make-A-Wish relies on โfundraising,โฃ donations, and partnerships โto fulfillโ wishes. “By becoming ambassadorsโ of Make-A-Wish, and featuring our mission regularly in their content, creators can โขinspire sustained support and โmake a meaningful โdifference,” Perryโ continued.
