Apple’s $230 iPhone Pocket Case Draws Mixed Reactions online
NEW YORK - Apple launched a new iPhone accessory on Nov. 11, 2025, sparking debate online: the iPhone Pocket, a nylon and polyester case designed in collaboration with Japanese fashion house Issey Miyake, priced at $230. The product, intended to be worn as a crossbody or shoulder bag, has been met with skepticism from some who question its practicality and value.
The iPhone Pocket arrives as Apple continues to expand its accessories line, often through high-profile collaborations. While Apple is known for premium pricing, the $230 price tag for what some describe as a simple pouch has fueled discussion about the brand’s target audience and the evolving relationship between technology and fashion. The case is currently available for a range of iPhone models.
“It’s a purse, essentially. It’s something that already exists,” tech reviewer MKBHD said in a video discussing the product. “I don’t really get who’s going to buy this.”
However, not all reactions have been negative. On Reddit, users expressed a range of opinions, with some appreciating the aesthetic and design.
“Not sure how Reddit will react to this, but I have to say I love whimsical pretty things like this,” one Reddit user commented in a thread about the phone cases. “Also loved the iPod Socks. Not the most practical product and certainly overpriced, but every time I used it it made me smile.”
Another user noted the synergy between the two brands, stating, “This actually makes a ton of sense. Miyake has always been about clean lines and practical design with a little flair and Apple’s whole vibe is minimalist utility. If the iPhone Pocket ends up feeling more like thoughtful design rather of just another overpriced accessory,I could see it catching on. But it’s Apple plus (a) fashion collab so let’s be real, it’s probably going to cost rent money.”
The iPhone Pocket is available for purchase on Apple’s website and in select retail stores.It remains to be seen whether the accessory will resonate with consumers beyond those drawn to its novelty and brand association.