Miu Miu & Helen Marten Champion “Radical Human Optimism” at Art Basel Paris
Paris,France – Miuccia Prada‘s long-standing commitment to exploring the human condition through art and fashion continues with a new collaboration at Art Basel Paris. Miu Miu has partnered with British artist Helen Marten to present “30 Blizzards,” a multi-faceted exhibit designed to spark conversation and, ultimately, “radical human optimism” in a polarized world.
For decades, Prada – through both the Prada and Miu Miu brands – has demonstrated a deep engagement with cultural exploration, bolstered by her and her husband Patrizio Bartelli’s Fondazione Prada art institution. This partnership with Art Basel Paris, now in its second year, solidifies Miu Miu’s position as a platform for thought-provoking artistic expression.
“30 Blizzards” is a complex work encompassing sculpture, video installations, libretto, and movement, all intentionally interwoven to deliver a layered message. Marten, a Turner prize winner, explained to WWD that the project aims to foster “a space where radical and notable conversation can be had about what [the current world climate] means and how to act with an