Apple Shifts Focus to Smart Glasses, โReallocatingโ Vision Pro Team
CUPERTINO, CA – September 30, 2025 – โคApple is acceleratingโ advancement of its smart glasses program, reportedly reassigning staff from the Vision Pro projectโ to prioritize theโ new devices, according to a report by bloomberg‘s Mark Gurman. The move signals a strategic shift as Apple aims to โขcompete โmore directly with Meta in the emerging smart glasses market.
Apple is currently developing two distinct smart glasses models. One, internally known as “N50,” isโข designedโค to function as a companion device to iPhones, lacking a display of its own. Apple intends to launch this model in 2026. The companyโ is also working on a separate pair of smart glasses featuring โขanโ augmented realityโค display intended to rival โthe Meta Ray-Ban Display, with development now โbeing expedited from a planned 2028 release.
Both models will heavily integrateโ voice interaction โคand AI commands, building on Apple’s forthcoming updated Siri, โฃpowered by large languageโ models, slated for release next year. These glasses โฃwill โinclude features such as a new chip, speakers, cameras โfor image โand videoโฃ capture, and potential health-tracking capabilities. apple envisions a futureโข where augmentedโ reality glasses could eventually rivalโฃ smartphones, โฃand this โคshift reflects โคa desireโ to catch up to Meta’s progress in the space.
Despite this โchange in focus, Apple has not abandoned the Vision Pro. The Federal Communicationsโ Commission (FCC) recently uploaded documents referencing an updated “Head Mounted Device” from Apple, though its relation to a โpotential lighter, โmore โฃaffordable Vision Pro version remains โunclear. the original Visionโ Pro currently retails for โ$3,499.