Tag:

marketing automation

Title: Automation for Marketing Performance: Key Insights & Challenges

by Priya Shah – Business Editor November 20, 2025

written by Priya Shah – Business Editor

Summary of⁣ Key Takeaways: AI-Powered automation in Marketing

This article, sponsored by TikTok, highlights the⁣ challenges and opportunities of integrating AI-powered automation into marketing processes. Here’s a breakdown of the‌ key takeaways:

1. Bridging the Skills Gap &‌ Tool Integration:

* Challenge: A significant skills gap exists within marketing teams regarding ‌AI and automation. Many marketers lack the necessary expertise to effectively implement and utilize these tools.
* Solution: Invest in training and development‍ to upskill ‌existing teams. ⁤Crucially, choose tools that are seamlessly integrated into current workflows to minimize disruption and maximize adoption.

2. Overcoming Structural⁣ Inertia:

* Challenge: Traditional marketing organizational structures, designed for manual processes, hinder the scalability of automation.
* solution: ‌Educate teams on the strategic value and ROI ⁣ of AI.Demonstrating how automation‌ drives positive outcomes will encourage adoption and overcome⁢ resistance to change.

3. Expanding⁢ Measurement Beyond⁢ Efficiency:

* Challenge: Most organizations currently measure automation success solely on⁣ cost savings, efficiency, and productivity – focusing on⁢ how much is saved, not what ⁢is enabled.
* Solution: Broaden the measurement spectrum to include:
⁢ * ROI through better performance: How automation improves campaign results.
* Time savings: The value ‌of freed-up‌ time for strategic initiatives.
‍ * Value creation through advertising media: The impact of AI-driven creative optimization.
* Key to Success: Integrate creatives, performance,⁢ and measurement teams and utilize AI tools that facilitate collaboration between ⁤these functions.

Overall Message:

The article emphasizes that the future of marketing lies‌ in a balance between human creativity and machine intelligence. AI-powered ⁤automation isn’t about replacing ‌marketers, but about empowering them to achieve greater precision, scale, and impact.

Resources:

*⁤ Full Paper: https://issuu.com/tiktokforbusinesseu/docs/automation_for_performance_thought_paper_tiktok_?fr=sZGVjNTg4ODA0MjE&utm_campaign=Automation_2025

* ‍ Follow-up Article: ‍ ⁣A second‍ article in the series‌ provides concrete tactics‌ for implementation.

November 20, 2025 0 comments

Technology

AI Marketing Startup Conversion Raises $28M Series A – TechCrunch

by Rachel Kim – Technology Editor July 31, 2025

written by Rachel Kim – Technology Editor

Here’s a rewritten version of teh article, focusing on unique phrasing while preserving all verifiable facts and adopting a breaking-news lead with evergreen context:

Conversion Secures $30 Million in Funding, disrupting Legacy Marketing Automation with AI

San Francisco, CA – October 27-29, 2025 – Conversion, a startup focused on modernizing marketing automation, has announced a significant milestone, raising a total of $30 million across its seed and Series A funding rounds. The company, founded by young entrepreneurs who famously lived frugally in shared accommodations to prioritize product advancement, is now experiencing rapid growth, nearing $10 million in Annual Recurring Revenue (ARR) within its first two years.

The company’s trajectory began with extensive “customer discovery” interviews, where founders engaged with approximately 160 VPs of marketing from businesses with 50 to 500 employees. This deep dive revealed a consistent pain point: while marketing teams had existing tools deeply integrated into their workflows, they expressed widespread dissatisfaction with the aspects of their operations that remained unautomated.

This insight fueled the development of Conversion’s core offering.The startup has successfully integrated artificial intelligence directly into its platform, enabling functionalities such as enriching contact data and automating personalized follow-up emails. This AI-first approach addresses the evolving needs of marketing teams, particularly in the wake of the widespread adoption of generative AI technologies like ChatGPT.

Conversion’s strategy centers on targeting businesses currently reliant on older, legacy marketing automation platforms. By offering a more advanced, AI-powered choice, the company aims to capture market share from established players such as HubSpot, Adobe Marketo, and Salesforce Pardot. This focus differentiates Conversion from AI-native startups like Jasper and writer AI, as well as other marketing technology providers.

The company’s success has allowed its founders to transition from their initial austere living situation – sharing a two-bedroom apartment with five roommates – to more autonomous housing. This financial stability reflects the company’s strong market performance and its ability to attract significant investment in a competitive landscape.

July 31, 2025 0 comments

Business

How do the marketing quiz boost the generation of B2B leads in 2025?

by Priya Shah – Business Editor July 15, 2025

written by Priya Shah – Business Editor

B2B businesses can considerably boost lead generation and customer engagement by leveraging interactive quizzes, with diagnostic and proposal formats proving most effective. These quiz types offer tangible value to potential clients by providing personalized insights or solutions, thereby facilitating lead segmentation based on user profiles.

The optimal implementation involves a dedicated, optimized landing page featuring a clear call-to-action (CTA) and personalized redirection based on quiz results. for comprehensive tracking of conversions and user journeys, integration with Google Tag Manager (GTM) is recommended.

While free tools like Typeform or Tally can be utilized for basic quiz creation, achieving professional results and establishing a robust conversion funnel frequently enough necessitates the expertise of a specialized agency.

Furthermore, a well-executed quiz can contribute positively to a website’s organic search engine ranking (SEO). This is achieved when the quiz is seamlessly integrated into an SEO-optimized page that includes relevant content, proper heading tag structure (H1, H2, etc.), internal linking, an FAQ section, and ensures fast page loading speeds.

July 15, 2025 0 comments