Kylie Jenner Revives ‘King Kylie’ โคPersona with New Music and Cosmetics Launch
LOS ANGELESโ – Kylie Jenner is fully embracing her past, reviving the “Kingโค Kylie” persona with a new musical collaboration and coinciding with a โคKylie Cosmetics โdrop. On Oct. 18, Jenner dyed her hair blue, mirroring a โขsignature look from the earlier era, and released โ”Fourth Strike,” a new song with โคthe musical โฃduo โฃTerror Jr.
The track serves as a follow-up to Terrorโ Jr.’s “Three Strikes,” which originally soundtracked a Kylie Cosmeticsโ lipโข gloss launch years ago. Jenner’s contribution to โฃ”Fourth Strike”โ includes โขa brief rapโ verse culminatingโฃ in her repeating the phrase “Kingโ Kylie.” Theโฃ revival โhasโ sparked both nostalgia and criticism, with โsome accusing Jenner of cultural appropriation.
The “King Kylie” era, launched as Jenner built her makeup empire, was characterized by a โdistinct aesthetic – matte lips, longโค nails, and a stylistic embrace of trends โขpopularโข inโค hip-hop culture. Her multi-toned lip kits, released under the persona, frequently caused the Kylie Cosmetics websiteโ to crash due to โhigh demand.
Though, the reemergence of the personaโข has drawn scrutiny online. “The reason she can’t reheat these nachos correctly is because the King Kylieโฃ era was heavily associated with blackness and โขBlack Culture.King Kylieโข was an alter ego borderline. gheto-colored wigs, long nails, rappers, nightlife she was fun.Being Black is fun,” one โขuserโค wrote on X.Another user stated, “Nobody โคgagging bc king Kylie era was just Black โwomanโค cosplay.”
Despite the criticism, some fans have expressed excitement about โขthe nostalgia and praisedโ Jenner’s vocals on theโข new track. Jenner, now a โbillionaire, initially leveraged the “King Kylie” image to build herโค prosperous makeup brand.
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