Why is apple surveying Vision Pro users about other VR headsets?

Apple is gathering data on user preferences and usage patterns related to competing VR headsets to inform future product development and strategy.

Is Apple also interested in connected glasses?

Yes, the survey also includes questions about connected glasses like Meta Ray-Ban, Amazon echo Frames, and Snapchat Spectacles, indicating Apple's broader interest in wearable technology.

When is Apple expected to release its own connected glasses?

rumors suggest that Apple's connected glasses, which will likely feature a camera and Apple Intelligence visual recognition, could be released as early as late 2026 or late 2027.

What features are expected in Apple's upcoming connected glasses?

Apple's connected glasses are rumored to be screenless, feature a camera for photos and videos, integrate Apple Intelligence for visual recognition, and include an audio system for music and Siri interaction.

Apple Surveys Vision Pro Users on Competing VR Headsets and Smart Glasses

Q: Which competing VR headsets are included in Apple's Vision Pro survey?

Teh survey specifically mentions the Meta Quest 3, Meta Quest Pro, playstation VR, Valve Index, and Bytedance Pico as competing VR headsets.

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Apple Surveys Vision Pro Users on Competing VR Headsets and Smart Glasses

Apple is actively gauging user interest in competing virtual reality (VR) headsets and connected glasses among Apple Vision Pro owners. A recent survey,emailed to Vision Pro users on June 30,2025,explores user experiences,advantages,and disadvantages of the device,while also inquiring about alternative products they may have used [[1]]. This move signals Apple’s strategic interest in understanding the broader landscape of immersive technologies.

Apple’s Vision Pro Survey: A Deep dive

The survey specifically names several competing VR headsets, including the Meta Quest 3, Meta Quest Pro, PlayStation VR, Valve Index, and Bytedance Pico. Notably, Apple is also extending its inquiry to connected glasses, such as Meta Ray-Ban, Amazon’s Echo Frames, and Snapchat Spectacles. This marks the first time Apple has explicitly included connected glasses in its market research, suggesting a potential expansion of its product focus.

Did you know? The global augmented reality (AR) and VR market is projected to reach $765.23 billion by 2030, growing at a CAGR of 40.9% from 2022 [[1]].

Apple’s Foray into Connected Glasses

Apple’s interest in connected glasses is not new. The company has reportedly been developing its own screenless connected glasses,which are expected to feature a camera for capturing photos and videos,as well as Apple Intelligence’s visual recognition capabilities. These glasses will also likely include an audio system for music playback and Siri interaction.

Release Date Speculation

Industry analysts are divided on the release timeline for Apple’s connected glasses. Mark Gurman suggests a potential launch by the end of 2026, while Ming-Chi Kuo anticipates a release in late 2027. Kuo also predicts that Apple may release AR glasses with screens in 2029.

Pro Tip: Keep an eye on Apple’s patent filings for clues about the features and functionality of their upcoming connected glasses.

Competitive Landscape

Apple’s survey underscores the intensifying competition in the VR and AR market. By gathering data on user preferences for competing products, Apple aims to refine its product strategy and potentially develop new features or products to better compete with existing offerings.

Product Category	Competing Products Mentioned in Apple’s Survey
VR headsets	Meta Quest 3, Meta Quest Pro, PlayStation VR, Valve Index, Bytedance Pico
Connected Glasses	Meta Ray-Ban, Amazon Echo Frames, Snapchat Spectacles

What features are most significant to you in a VR headset or connected glasses? How do you think Apple can differentiate its products in this competitive market?

Evergreen insights: The Evolution of VR and AR

The VR and AR landscape has evolved significantly over the past decade. Early VR headsets were bulky and expensive, with limited applications. Though, advancements in display technology, processing power, and software development have led to more affordable, user-friendly, and versatile devices. AR technology, which overlays digital information onto the real world, has also gained traction in various industries, including gaming, retail, and healthcare.

Frequently Asked questions About Apple’s VR/AR strategy

Why is Apple surveying Vision Pro users about other VR headsets?: Apple is gathering data on user preferences and usage patterns related to competing VR headsets to inform future product development and strategy.
Which competing VR headsets are included in Apple’s Vision Pro survey?: The survey specifically mentions the Meta Quest 3, Meta Quest Pro, PlayStation VR, Valve Index, and Bytedance Pico as competing VR headsets.
Is Apple also interested in connected glasses?: Yes,the survey also includes questions about connected glasses like Meta Ray-Ban,Amazon Echo Frames,and Snapchat spectacles,indicating Apple’s broader interest in wearable technology.
When is Apple expected to release its own connected glasses?: Rumors suggest that Apple’s connected glasses, which will likely feature a camera and Apple Intelligence visual recognition, could be released as early as late 2026 or late 2027.
What features are expected in Apple’s upcoming connected glasses?: Apple’s connected glasses are rumored to be screenless, feature a camera for photos and videos, integrate Apple Intelligence for visual recognition, and include an audio system for music and Siri interaction.
How does Apple’s survey impact the future of VR and AR technology?: Apple’s survey highlights the growing competition and innovation in the VR and AR space, potentially influencing the development of more advanced and user-friendly devices in the future.

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The Argentinian footballers defeated defending champions Croatia 3-0 and advanced to the World Cup final after eight years. In the first half, Lionel Messi scored from the penalty spot and Julián Álvarez, who then also settled the final score after switching sides. In the semifinals, Messi equaled Lothar Matthäus’ record for the number of World Cup starts, playing in his 25th match.

The South Americans have won their fifth semifinal at the World Cup and will be fighting for gold for the sixth time. They managed to win it in 1978 and 1986. In Sunday’s final in Qatar they will face the reigning champions France or Morocco. Their match against each other is scheduled for Wednesday from 20:00 CET.

In Saturday’s duel for third place, Croatia will aim for their third World Cup medal. In addition to their four-year silver, they won bronze in 1998.

“There are so many things going through my mind. I don’t even know how to describe my feelings. We are in the final, that’s what we wanted. It was incredibly fun to get here” Messi said citing the agencies.

The match was played with a new ball, specially created for the semi-finals and finals only. The teams played cautiously, the first shot on goal only came in the 25th minute. However, Croatian goalkeeper Livakovič blocked Fernández’s long-range shot.

Nine minutes later, the reigning South American champions took the lead. A running Livakovič knocks down Álvarez and referee Orsato concedes a penalty. Traditional performer Messi made no mistakes with a shot under the bar and converted the third of four penalties in the tournament (excluding quarter-final penalties).

With his fifth goal, he surpassed France’s Paris St. Germain teammate Mbappé. At the same time, he celebrated his 25th World Cup start in style, equaling the previous record set by Germany’s Matthäus.

In the 39th minute the Argentines increase the score. Álvarez gained possession on the halfway line and with the help of two rebounds from his defending opponents got to the goal, where he beat Livakovič.

As the half ended, the Croatian goalkeeper made a well-timed save to save his side from conceding a third goal after Mac Allister’s header.

After almost an hour of play, Messi could not do it, but in the 69th minute, mainly thanks to him, Argentina cheered again. From the sidelines to the penalty area, defender Gvardiol was unable to take the ball away from him and the excellent Messi presented it to Álvarez, who struck into an open goal from an ideal position.

Although the Croatians kept the ball more, they did not significantly threaten goalkeeper Emiliano Martínez. Conversely, they came close again in the 83rd minute, but Mac Allister headed wide.

The Argentines avenged the equally heavy defeat of the Croatians in the previous championship, they beat today’s opponent even at the 1998 World Cup (1:0). Since the first surprise defeat against Saudi Arabia, the South Americans have won their fifth consecutive game in Qatar.

FIFA World Cup Qatar – Semi Finals (Lusail):

Argentina – Croatia 3:0 (2:0)

Targets: 39. and 69. Álvarez – 34. Messi from penalty. Referee: Orsato – Carbone, Giallatini – Irrati (video, all it.). ŽK: Romero, Otamendi – Livakovič, Kovačič. Spectators: 88,966.

Argentina: E. Martinez – Molina (86. Foyth), Rosemary, Otamendi, Tagliafico – De Paul (74. Palazzi), Paredes (62. Lysandro Martinez), Fernandez, Mac Allister (86. Correa) – Messi, Alvarez (74 ).. Dybala). Coach: Scaloni.

Croatia: Livakovič – Juranovič, Lovren, Gvardiol, Sosa (46. Oršič) – Brozovič (50. Petkovič) – Kovačič, Modrič (81. Majer) – Pasalič (46. Vlašič), Kramarič (72. Livaja), Perišič. Coach: Dalic.

Macintosh

Apple Connected Glasses: User Research Revealed