Tag:

luxe

Brioni Partners with Como 1907 Football Club for Luxury Apparel

by Alex Carter - Sports Editor August 6, 2025

written by Alex Carter - Sports Editor

Brioni to Outfit Como 1907 Football Club in Landmark Partnership, Signaling Shift in Luxury Brand Strategy

Como, Italy – November 21, 2024 – In a surprising move blending the worlds of high fashion and Serie A football, Italian luxury menswear house Brioni has announced a multi-year partnership with Como 1907, the historic football club currently competing in Italy’s top tier. The collaboration will see Brioni provide the team with bespoke formal wear,marking a significant expansion of the brand’s reach beyond its traditional tailoring focus.

The partnership, unveiled today, outfits Como 1907 with an elegant navy blue ensemble for official appearances. The look features a solaro fabric suitcase and Brioni’s signature cotton trama polo shirt, emphasizing the brand’s commitment to quality and refined style. This isn’t simply a clothing deal; Brioni is effectively establishing a dedicated dressing room experience for the team, elevating their off-field presentation.

This alliance arrives at a pivotal moment for both entities. Como 1907, recently promoted to serie A after a 21-year absence, is undergoing a purposeful transformation into a lifestyle brand. Owned by Indonesian conglomerate Djarum Group and with Arsenal legend Thierry Henry holding a minority stake, the club has actively pursued unconventional marketing strategies. These include sponsoring Rhude’s Fall/Winter 2024 runway show on the shores of Lake Como in September, and appointing Rhude’s creative director, Rhuigi Villaseñor, as the club’s Brand Director in October. Villaseñor’s mandate is to broaden Como 1907’s appeal beyond football, tapping into fashion, art, and culture.

Brioni, acquired by Kering in 2011, has itself been undergoing a revitalization following a period of restructuring. Recent financial reports from Kering indicate improved performance for the brand, driven by a shift towards more relaxed, high-end products – including knitwear and leather goods – alongside its core tailoring offerings.The brand’s recent leadership changes further signal this strategic pivot.In september 2024, Federico Arrigoni, formerly deputy General Director of Saint Laurent, was appointed Brioni’s General Manager, and Flavio Cerbone, previously with Prada, joined as Marketing Director.

The choice of Como 1907 as a partner is especially astute. the club’s location on Lake Como,a globally recognized symbol of luxury and beauty,aligns perfectly with Brioni’s brand image. Furthermore, Como 1907’s young squad – eight of its 20 players are under the age of 20 – represents a demographic increasingly engaged with fashion and lifestyle trends. The average age of the team is 23.5 years old.

This partnership represents a growing trend of luxury brands seeking to connect with younger audiences through strategic collaborations with sports teams and cultural events. It also highlights the increasing importance of brand storytelling and lifestyle integration in the luxury market. Brioni’s move signals a clear intention to broaden its appeal and solidify its position as a modern luxury brand, moving beyond its traditional association with formal wear and embracing a more dynamic and multifaceted identity. The collaboration will be supported by a series of initiatives throughout the 2025-2026 season,details of which will be announced in the coming months.

August 6, 2025 0 comments

Technology

Ikks Restructuring and New Brand Identity Launched in 2025

by Rachel Kim – Technology Editor July 28, 2025

written by Rachel Kim – Technology Editor

IKKS, the French fashion group, has unveiled a meaningful brand refresh, including a new logo designed by Yorgo Tloupas. This marks the first time the company has updated its visual identity.Alongside the logo change, IKKS has also reimagined two of its flagship stores, located in Paris Saint-Sulpice and Barcelona. These revamped boutiques are designed to offer customers a “total immersion experience in the brand’s universe,” though specific details about these immersive elements have not yet been released.

The fitting area of the Paris Saint-Sulpice boutique – Dr.

These strategic moves by IKKS come in the wake of a challenging period for the group, which also encompasses the brands One Step and I.Code. In early 2023, the company underwent a significant debt restructuring. More recently, in June 2024, IKKS announced a €30 million refinancing secured from its shareholders, coupled with a renegotiation of its outstanding receivables. These financial maneuvers are part of a broader plan to achieve cost savings exceeding €15 million. This plan includes a social program that involves the elimination of 202 jobs in France,impacting 1,328 employees,and the closure of 77 retail locations out of its 604 stores in the country.

The IKKS group, which reports annual sales of €280 million, was acquired by its creditors-American funds Avenue Capital, Carval Investors, and Marathon Asset Management-in 2019. However, reports from *La Tribune* suggest that ownership may soon change hands again. These current funds are reportedly looking to divest their stakes,with several potential buyers reportedly evaluating the company’s situation,a process being managed by Rothschild & Co.

July 28, 2025 0 comments

Business

The multiply group concludes the acquisition of Tendam

by Priya Shah – Business Editor July 24, 2025

written by Priya Shah – Business Editor

Emirati Group Secures Spanish Fashion Giant Tendam

Multiply Group Acquires Majority Stake in Retailer Valued at €1.3 Billion

Abu Dhabi’s Multiply Group has successfully finalized its takeover of Spanish fashion conglomerate Tendam, marking a significant European expansion. The deal, valued at approximately 1.3 billion euros, gives the Emirati investment firm control of popular brands including Women’Secret, Springfield, Cortefiel, and Pedro del Hierro.

Strategic European Foothold Established

This pivotal acquisition grants Multiply Group a controlling 67.91% ownership of Tendam Brands SA. The transaction represents the investment group’s inaugural major venture into the European market, signaling a clear strategic intent for future growth and investment opportunities on the continent.

The multiply group finalizes the purchase of a majority participation in Tendam – multiply group / tendam

The deal, initially announced in February, underscores a growing trend of international investment in established European retail sectors. For instance, in 2023, foreign direct investment into Spain’s retail sector reached over €5 billion, indicating investor confidence in the market’s resilience (Statista, 2024).

Tendam’s Brand Portfolio

Tendam, a well-established Spanish retail entity, boasts a diverse portfolio of fashion brands catering to various consumer segments. The group’s acquisition by Multiply Group is poised to leverage its existing market presence and potentially drive international expansion for its popular labels.

July 24, 2025 0 comments

Entertainment

TEMU’s Rise: Chinese Platform Surpasses Zara in France

by Julia Evans – Entertainment Editor July 20, 2025

written by Julia Evans – Entertainment Editor

French Fashion Market Sees Surge in Online and Second-Hand Sales, Driven by Younger Consumers

The French textile and home goods market is experiencing a significant shift towards online purchasing and the second-hand sector, with younger demographics leading the charge. Data from the frist half of the year reveals that online sales now account for 30.3% of the market, a slight increase from the previous quarter’s 29.4%. This digital trend is mirrored in the second-hand market, which has captured 11.8% of overall consumption, up from 10.9% in the first quarter. Notably, 44% of these second-hand clothing transactions are conducted online.

The rise of ultra-fast fashion platforms is also reshaping the landscape.A trio of major online retailers – Amazon, Shein, and Temu – now collectively accounts for 23% of the value of online purchases made by French customers. This represents a substantial 7% of the total clothing consumption in France.

Consumers aged 18-34 are at the forefront of these changes. This age group shows a stronger inclination towards second-hand fashion, with 17.5% of their clothing expenses going towards pre-owned items, a 5.8 percentage point increase compared to the general population. Their digital purchasing habits are also more pronounced,with 34.2% of their spending online,a 3.9 percentage point rise. Though, this demographic appears less swayed by sales and promotions, with onyl 31.6% of their purchases being discounted, a 2.4 percentage point decrease. This trend is attributed to the growing appeal of the second-hand market.

In contrast, consumers over 55 years old show a much lower engagement with second-hand fashion, representing only 3.7% of their clothing expenditures.

Regarding popular items, t-shirts, dresses, and jeans were the most frequently purchased items in the women’s department during the first semester. For men, t-shirts, jeans, and shirts led the sales figures.

Analysis of pricing trends indicates that the average prices for t-shirts and jeans are lower than the modal price, suggesting a strong presence of budget-friendly options. Conversely, shirts and dresses tend to have higher average prices, driven by more expensive items.

the IFM’s findings highlight a clear generational divide in consumer behavior, a growing influence of the second-hand market, particularly through digital channels, and the firm establishment of new ultra-fast fashion players within the French market.

Methodology: The survey was conducted online with a sample of 1,250 individuals, representative of the French population, with monthly renewals.

July 20, 2025 0 comments

Entertainment

Isabel Marant Ibiza: Spring/Summer 2024 Collection

by Julia Evans – Entertainment Editor June 27, 2025

written by Julia Evans – Entertainment Editor

Isabel Marant’s Spring/Summer 2026 Collection: Ibiza Meets the Wild West in Paris

Table of Contents

Isabel Marant’s Spring/Summer 2026 Collection: Ibiza Meets the Wild West in Paris

Isabel marant transported attendees to a unique crossroads of Ibiza and the American Wild West with its Spring/Summer 2026 men’s collection, showcased during Paris men’s Fashion Week. The collection,presented in the Marais district of Paris,offered a refreshing take on menswear for the upcoming season.

A Parisian Oasis: Isabel Marant’s Spring/Summer 2026 Presentation

The presentation, held at Isabel Marant’s dedicated men’s store, provided a welcome escape from the parisian heat. Guests enjoyed margaritas and pizzas, setting the stage for a collection that embraced both Spanish festive spirit and the rugged coolness of the American desert.The 33-degree Celsius weather amplified the collection’s summery feel.

Did You Know? The Marais district in Paris is known for its trendy boutiques and art galleries,making it a fitting location for Isabel Marant’s forward-thinking designs.

Key Themes and Styles

The collection featured a palette of sun-baked hues, including dusty khaki, bronze, pale yellow, and pale pink. These colors adorned garments designed for the modern city dweller, with a nod to classic Western wear.Cowboy shirts received the Isabel Marant treatment, featuring pocket cutouts and intricate floral embroidery on the collars.

Denim Reimagined

Denim played a prominent role, with laser-etched stripes and wildflower prints adding a contemporary twist.Silhouettes ranged from relaxed right-leg pants to more refined preppy pleated trousers, catering to the diverse tastes of the Isabel Marant man.

Utility and Comfort

Workwear-inspired blue garments provided a utilitarian edge, complemented by accessories such as studded fringe moccasins and sleek, thin-soled sneakers – ideal for navigating both city streets and sandy landscapes.

Isabel Marant Ibiza: Spring/Summer 2024 Collection — Isabel Marant Printemps/Summer 2026 collection – Courtesy

Textured Knits and Statement Pieces

Marant’s signature textured knits were also present, with lightweight versions of winter staples like low-colored sweatshirts perfect for layering as temperatures dip in the evening.

Pro Tip: Layering lightweight knits is a great way to transition your wardrobe from summer to fall.

The Bombardier jacket: A Summer Souvenir

The collection’s centerpiece was a silk satin Bombardier jacket, featuring an embroidered oasis scene on the back, framed by the words “Ibiza,” “Buenos Dias,” and “Summer.” This statement piece served as a reminder of the upcoming August holidays, when Parisians traditionally escape to warmer destinations.

Collection Highlights

Garment Type	Key Features	Inspiration
Cowboy Shirts	Pocket cutouts, floral embroidery	american West
Denim Pants	Laser stripes, wildflower prints	Contemporary Design
Bombardier Jacket	Silk satin, embroidered oasis	Ibiza Summer
Moccasins	Studded fringes	Utility and Comfort

What are your favorite pieces from the Isabel Marant spring/Summer 2026 collection? Which trends are you most excited to incorporate into your wardrobe?

Evergreen Insights: The Evolution of Isabel Marant

isabel Marant has consistently blended bohemian chic with urban edge as its inception in 1994. The brand’s signature style, characterized by effortless cool and a focus on wearability, has resonated with a global audience. Marant’s designs often draw inspiration from diverse cultures and eras, resulting in collections that feel both timeless and contemporary. The brand’s commitment to quality craftsmanship and innovative design has solidified its position as a leading force in the fashion industry.

The global fashion market is projected to reach $1.7 trillion in 2024, demonstrating the continued demand for luxury and designer brands [1]. Isabel Marant’s ability to adapt to changing consumer preferences and maintain a strong brand identity has been crucial to its success in this competitive landscape.

Frequently Asked Questions About Isabel Marant Collections

What is the inspiration behind Isabel Marant’s Spring/Summer 2026 collection?: The collection draws inspiration from the festive atmosphere of Ibiza and the rugged landscapes of the American Wild West, blending these influences into a cohesive and stylish menswear offering.
Where was the Isabel Marant Spring/Summer 2026 collection presented?: The collection was presented in isabel Marant’s dedicated men’s store in the Marais district of Paris during Paris Men’s Fashion Week.
What are some of the key colors featured in the Isabel Marant collection?: The collection features a palette of dusty khaki, bronze, pale yellow, and pale pink, reflecting the sun-baked landscapes that inspired the designs.
What types of garments are included in Isabel Marant’s Spring/Summer 2026 collection?: The collection includes cowboy shirts, denim pants, workwear-inspired pieces, textured knits, and a statement Bombardier jacket, offering a diverse range of styles for the modern man.
What are some of the standout details in the Isabel Marant collection?: Standout details include pocket cutouts and floral embroidery on cowboy shirts, laser-etched stripes and wildflower prints on denim, and an embroidered oasis scene on the Bombardier jacket.
How does Isabel Marant typically blend different cultural influences in their designs?: Isabel Marant frequently enough draws inspiration from diverse cultures and eras, resulting in collections that feel both timeless and contemporary, appealing to a global audience.
What makes Isabel Marant a prominent name in the fashion industry?: isabel Marant’s commitment to quality craftsmanship, innovative design, and a signature blend of bohemian chic and urban edge has solidified its position as a leading force in the fashion industry.

Ready to refresh your wardrobe with Isabel Marant’s latest designs? Share this article with your friends and let us know your favorite looks in the comments below!

June 27, 2025 0 comments

Entertainment

Dunhill Milan: Garden Show & Modern British Style

by Julia Evans – Entertainment Editor June 24, 2025

written by Julia Evans – Entertainment Editor

Dunhill’s SS26 Collection: A british Duality Captivates Milan Fashion Week

Milan, Italy – Dunhill’s Spring/Summer 2026 collection, presented Sunday evening in a stunning Milanese garden, signals a strong future for the brand, attracting meaningful interest from buyers, particularly from Asia. Creative Director Simon Holloway has successfully blended British heritage with a modern, rebellious edge, crafting “superb clothes that exploit a patrician past with modernist vigor.” [[1]]

The collection draws inspiration from the refined dress codes of the English aristocracy and the “louche, cultivated rebellion” of British rock icons like Bryan Ferry and Charlie Watts. [[2]] Holloway opened with putty-colored suits,cool trenches,and striking split suits,utilizing a variety of fabrics including windowpane,seersucker,and dive materials. [[1]]

A key element of Holloway’s vision is lightness, achieved through the use of Italian materials – a departure from the heavier British fabrics traditionally associated with Savile Row tailoring. This focus on lighter fabrics is “essential,” offering a more comfortable and contemporary feel. [[1]] the show,held within the private garden of the Museo Poldi Pezzoli,celebrated tradition,tailoring,and the enduring appeal of english dressing. [[3]]

SEO Keywords: dunhill, Spring/summer 2026, Milan Fashion Week, Simon Holloway, Menswear, British Fashion, Italian Fashion, Luxury Fashion, fashion Show, Menswear Trends, SS26.

June 24, 2025 0 comments

Newer Posts

Older Posts