Wyndham⁢ to Expand Presence​ in Colombia‘s Coffee Axis ‍with New Armenia Hotel

Wyndham Hotels & ‌Resorts, a global⁢ hospitality leader managing⁣ a portfolio of ​25 brands including Super 8®, Days Inn®,⁣ Ramada®, and ‍Wyndham®, is planning a new hotel in Armenia, Quindío, within Colombia’s Coffee axis region. The project, ⁣”Dazzler by ​Wyndham Armenia,” is being positioned as a key‌ investment prospect and a response to growing tourism demand in the area.

The Coffee​ Axis is a prominent tourist destination in Colombia, contributing ⁢nearly 6% to ⁤the⁤ regional GDP and supporting over 8,300 registered ⁣tourism operators. Recognized by UNESCO as a World Heritage Site for ⁢its ‍Coffee Cultural Landscape, the region is experiencing increasing visitor numbers – nearing one million annually – creating a⁢ critically importent need for expanded‌ hotel infrastructure. According ⁣to Proesas CEO, the​ region‌ currently faces a “very large deficit of beds.”

The Dazzler by Wyndham Armenia project is structured ⁣as a trust rights sale, allowing investors‍ to participate with an investment of 69.9 million pesos and generate income through ⁤hotel operations.⁢ Diplomat,a hotel management and⁣ marketing company with 32 years of experience and a prior working relationship with Wyndham on similar projects,will operate the hotel.

Construction is anticipated to begin in mid-2027,⁤ following⁤ the achievement ​of ⁢the project’s break-even point.Sales commenced in early November. The development is projected to generate approximately 400 direct and⁤ indirect jobs during the‌ construction phase, and an additional 30‍ jobs during‌ the ‌operational phase.

Constructora Proesas General Manager, ⁢Luis​ Carlos Duque, emphasized⁤ the project’s meaning, stating it represents “a gateway to‌ new investment opportunities in Quindío, with the support of a global brand and the quality seal of leading Colombian companies.”

The hotel’s architectural design,⁤ led by Andrés Felipe Duque Gómez,⁢ focuses on ‍”elegance ⁣and functionality,” aiming to create ‍a serene and agreeable experience. Sustainability is ‌a key component of ‍the design,incorporating ⁤features⁢ such as a water/energy efficient heater system with recirculation,solar panels for common areas,an electric vehicle charging station,and a solar tree.