Actor and director Jiří Mádl is now driving a new Cupra Terramar,signaling a partnership between the Czech creative and the rising automotive brand. The collaboration was revealed on November 13, 2025, showcasing Mádl’s embrace of a European automaker as his vehicle of choice.The alliance highlights Cupra’s strategic move to connect with influential figures in the Czech Republic, a key market for the brand. Unlike a growing trend of Czech celebrities opting for vehicles from Chinese manufacturers, Mádl’s selection underscores a commitment to European design and engineering. The Cupra Terramar, a vehicle positioned for both performance and practicality, reflects a lifestyle choice aligning with Mádl’s public persona.
Details surrounding the partnership remain limited, but Cupra shared imagery of Mádl with his new vehicle. The brand indicated potential future collaborations,including a possible appearance by Mádl on the Blinkr podcast to discuss his automotive experiences.