Snapchat and Perplexity โAI Forgeโฃ $400 Million Partnershipโ to Integrate AI โฃSearch into โMessaging
Snapchat has entered a meaningful agreementโ with Perplexityโฃ AI,valued at $400 million,to bringโ AI-poweredโข search capabilities directly into its โmessaging platform. Beginning in January 2026, Perplexity will become the default โขAI search tool within โคSnapchat chats, allowing users to access information and answers without leaving the submission.
The collaboration aimsโ to โenhance Snapchat conversations beyond simpleโ text and emoji exchanges. Usersโข will be ableโ to ask questions, research facts, and clarify โtopics directly within their chats,โค blending social interaction with real-time AI โฃassistance. this integration seeks to provide a more seamless and informative experience for SnapchatS user base.
“This is a milestone forโ Perplexity,” stated Aravind Srinivas, founder of Perplexity AI, in a postโ on X (formerly Twitter). โHe emphasized the potential of the partnership to fundamentally change how people access information throughโข everyday dialogue. Snapchat CEO โคEvan Spiegel shared a similar vision, explaining the goalโค is to make AI feel โ”personal, social, and fun” – integrated into โconversationsโค and friendships rather than existing as a separate utility.
For Snapchat,โ the partnership is expected to increase user โขengagement and provide a more thoroughโ ecosystem. Perplexity,in turn,gainsโ access toโฃ a substantially larger audience,expanding its reach beyond its existing platform.
This deal reflects a broader industry trend ofโข major social media platforms partnering withโฃ AI startups toโ improve user experience and introduce more intuitive,interactive features.โ By embedding Perplexity’s technology,โ Snapchat aims toโ provide usersโ with information โat their fingertips, maintaining a natural โคconversational flow. The partnership positions Perplexity as a key player in the evolving landscape of conversational โคAI and its integration into daily online communication.