Apple’s $230 iPhone Pocket Case Draws โฃMixed Reactions online
NEW โYORK โฃ- Apple launchedโค a new iPhone accessory onโข Nov. 11, 2025, sparking debate online: the iPhoneโข Pocket, a nylon and polyester case designedโข in collaboration with Japanese fashion house Issey Miyake, priced at $230. The product,โข intended to be worn as a crossbody or shoulder bag, has been met with skepticism from some who question its practicality and value.
The iPhone Pocketโฃ arrives as Apple continues to expand its accessoriesโ line, often through โhigh-profile collaborations. While Apple is known โfor premium pricing, the โ$230โ price โขtag for what some describe as a simple pouch hasโฃ fueled discussion about the brand’s target audience and the โคevolving relationshipโข between technology and fashion.โ The case is currently available for a range of iPhoneโข models.
“It’s a purse, essentially. It’s something that already exists,” tech reviewer MKBHDโฃ said in a video discussingโ the product. “I don’t โreally โget โขwho’s going to buy this.”
However, not all reactions โhave been negative. On Reddit, users expressed a range of opinions, with some appreciating the aesthetic and design.
“Not sure how Reddit will react to this, but I have to โฃsay I love whimsical โpretty things like this,” one Reddit user commented in a thread about the phone cases. “Also loved the iPod โคSocks.โข Not the โคmost practical product and โคcertainlyโ overpriced, but every time I used it it made me smile.”
Another user noted the synergy between the two brands, stating, “This actually makes a ton of โsense. Miyake has alwaysโ been aboutโ cleanโข lines and practical design with aโฃ little flair and Apple’s whole vibe is โminimalist utility. If theโฃ iPhone โขPocket ends up feeling moreโค like thoughtful design rather of just another overpriced accessory,I could see it catching on. But it’s Apple plus (a) fashion collab so let’s โbe real, it’s probably going to cost rent money.”
Theโ iPhone Pocket is available for purchase on Apple’s website and in select retail stores.It remains toโข be seen whether the accessory will resonateโ with โคconsumers beyond those drawn to its novelty and brand association.
