apple’s New Siri Faces internal Scrutiny, Launch Date in Doubt
Internal testing of the revamped Siri, slated for release with iOS 26.4, is reportedly generating disappointment at Apple, according to a new report from Bloomberg News, citing Mark Gurman’s Power On newsletter. The concerns are significant enough to create tension within the company’s AI division, with Gurman writing, “If the new Siri, planned for next spring, does not meet expectations, several senior executives of Apple’s AI division could leave the company.“
The updated voice assistant is currently targeted for a spring 2026 release – specifically March or April – allowing Apple a window to refine the technology before its public debut. Though, sources indicate a lack of confidence in the project’s current state.
Originally unveiled at WWDC 2024, the next-generation Siri promised features like screen recognition, improved contextual understanding, and direct control within applications. Growth faced setbacks, leading to a one-year postponement.
During WWDC 2025, Apple’s Senior Vice President of Software, Craig Federighi, publicly acknowledged the extensive overhaul required for Siri, pushing the launch target to 2026.
Despite the extended timeline, the release of iOS 26.4 remains uncertain. MacRumors reports that ongoing technical challenges could lead to further delays.this situation highlights Apple’s struggle to compete with industry leaders like Google, Microsoft, and OpenAI in the rapidly evolving field of artificial intelligence. Apple is prioritizing data privacy,which necessitates a more intentional and cautious approach to AI development.
