iPhone 17 Lineup Faces Price Hike, Storage Boost Expected
Anticipated September Launch Sees Potential $50 Increase Amidst Component Costs
Consumers may need to brace their wallets as the upcoming iPhone 17 series, rumored for a September 9, 2025, unveiling, is reportedly set for a price increase across all models.
Price Adjustment Linked to Component Costs and Tariffs
A notable shift in pricing is on the horizon for Apple’s next generation of smartphones. According to a leak from Chinese tipster Instant Digital, a $50 price hike is anticipated for the entire iPhone 17 range. This increase is attributed to escalating component expenses and existing tariffs.
Consequently, the base iPhone 17 is expected to start at $849 in the U.S., with the iPhone 17 Air possibly priced at $949. The premium iPhone 17 Pro models are also slated for a price adjustment, with the Pro model potentially starting at $1,049 and the Pro Max at $1,249.
iPhone 17 Pro to Offer Increased Base Storage
In a significant upgrade, the iPhone 17 Pro is rumored to feature 256GB of storage as its standard base variant, mirroring the current storage offering of the iPhone 17 Pro Max. This move addresses the growing demand for more on-device storage.
The Wall Street Journal has also previously indicated that Apple was considering price adjustments for its new iPhone models, citing substantial changes in design and feature enhancements. While the Pro variants are expected to receive major upgrades, the base models might see less dramatic changes this year.
Anticipated iPhone 17 Lineup Details
The iPhone 17 lineup is expected to consist of four models: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The iPhone 17 Air is particularly anticipated to be exceptionally slim, measuring a mere 5.5mm in thickness.
Meanwhile, the iPhone 17 Pro is tipped for substantial enhancements in design, processing power, camera capabilities, and artificial intelligence features, making it a potentially compelling upgrade for many users.
This potential price increase aligns with broader tech industry trends; for instance, the average selling price of smartphones globally rose to approximately $320 in the first quarter of 2024, a slight increase from the previous year, according to Statista.