Apple Forecasts Record iPhone Revenue as Sales Surge in โฃ2025
CUPERTINO, CA – Apple is poised for a banner โyear โฃinโ iPhone sales, with projections indicating revenue will exceed $261 billion in 2025 – a 7.2% year-over-year increase. This strong performance marks a significant turnaroundโค from initial forecasts of a โ1% decline, fueled โฃby robust demand for the iPhoneโฃ 17โฃ and Pro models. โคThe positive trendโฃ is also being observed in previously stagnant mature โmarkets like โthe United States and โคWestern Europe.
Industry analysis from IDC revealsโค the unexpected rebound,initiallyโ anticipating a 1% decline for 2025,now projects aโ 3% increase. This surge in sales comes as Apple aims for a record-breaking fourth quarter, withโฃ overall โขgrowth targeted between 10 andโ 12%, as announced by CEO Tim cook in October. โฃThe success is largely โattributedโ to consumer preference for theโค higher-end iPhoneโ models.
While the standard โฃiPhone 17 and โขPro โขversions are driving sales, the iPhoneโ Air hasโฃ not met expectations,โ leading Appleโข to reduce its production. This demonstrates a clear consumer appetite โfor the more advanced features offeredโ in the premium iPhone tiers.
Lookingโค ahead, apple plans to adjust its release scheduleโ in 2026,โฃ delaying โฃthe launch of the standardโ iPhone 18 โuntil spring 2027. IDC predicts this shift, coupled with a projected global shortage of flashโ memory, will resultโฃ in โขaโค 4.2% โdrop in iPhone sales for 2026 andโ a 0.9% decline in overall global smartphone sales. Despite this anticipated short-term dip,Apple’s strong 2025 performance solidifies its position as a market leader and sets the stage for future innovation.
