Samsung Electronics will unveil its next generation of Galaxy smartphones, the S26 series, at an Unpacked event in San Francisco on February 25, 2026. The announcement, confirmed by Samsung, signals a significant push into artificial intelligence integration across its mobile devices.
The S26 lineup will consist of three models: the Galaxy S26, S26 Plus, and S26 Ultra, according to reports. Samsung intends to build upon the successes of the S25 series, incorporating hardware and software improvements focused on enhancing the user experience. The company is prioritizing upgrades to camera technology, display quality, battery performance, and on-device AI capabilities.
The Unpacked event will be live-streamed on Samsung.com, the Samsung Newsroom, and Samsung’s YouTube channel, beginning at 10 a.m. PT/1 p.m. EST. Samsung is offering incentives for pre-orders, including a $30 Samsung Credit and the chance to win a $5,000 gift card. Trade-in options will also be available, with potential savings of up to $900, or a $150 credit without a trade-in. Reservations are also being accepted at AT&T and Best Buy.
Samsung’s focus on AI is central to the S26 series. The company describes the new Galaxy S series as designed to “remove friction from the things you do every day,” with AI features intended to be “seamlessly integrated” into the user experience. The event is being framed as marking “a new phase in the era of AI as intelligence becomes truly personal and adaptive.”
Pre-orders for the Samsung Galaxy S26 series are expected to begin on March 5, 2026. Bajaj Finserv is offering financing options to facilitate purchases, including Easy EMIs, flexible repayment plans, and zero down payment options on select models.
Leaks suggest the S26 series will feature LTPO OLED panels with adaptive 120Hz refresh rates across all models. Samsung is reportedly favoring evolutionary design changes to improve ergonomics, durability, and visibility, while maintaining a recognizable Galaxy aesthetic. The company is also focusing on premium materials and a unified camera module.