Samsung โฃUnveils ‘Galaxy flexival’ toโข Showcase New Foldable Devices
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Singapore -โ samsung Electronics Singapore has launched “Galaxy flexival,” a โขdigitally-focused festival designed to highlight the innovative features of its Galaxy โZ seriesโข foldable smartphones. The campaign utilizes interactive experiences and contentโค to demonstrate the versatility of the Galaxy Z Fold7 andโค Z Flip7, aiming to connect with consumers in novel ways.
“Unexpected Reviewers” Campaign โhighlights Creator Talent
A central component of “Galaxyโ flexival” is the “Unexpected โreviewers” โcampaign. This initiative features โขSingaporean โฃcreators Norbin Ngoh, Xixi lim, and Raynold Tanโ in a โmicro-series exploringโ how the Galaxy Z Fold7 and Z Flip7 canโ unlock hidden talents.The first episode,produced โฃby โCheil singapore,showcases fashion photographer Norbin ngoh utilizingโ the Galaxy Z Fold7’s capabilities.
Ngoh expressed his enthusiasm, stating that the new Samsung device allows him to “do it โeven better.” The video โฃdemonstrates the phone’s high-resolution โcamera and the practical “object eraser” feature, which allows users to seamlessly remove unwanted elements fromโข photos.โ The series will continue with Xixi Lim revealing her own unexpected skill in โaโ future โฃinstallment.
Did You Know? Samsung first entered the foldable smartphoneโ market โin 2019 โขwith the Galaxy Fold, pioneering a new category in โขmobile technology.
Interactive โคExperiences and brand Partnerships
beyond the “Unexpected reviewers” series, “Galaxy โflexival” includes “Unexpected livestreams” hosted by TeamGalaxy influencers in surprising locations.these livestreams, along with on-demand highlights offering tips โคand tricks, aim to provide engaging content for Samsung users. Consumers can alsoโ participate in the “Find your flex” quiz,which recommends device features based โฃonโข individual interests,suchโค as gaming or horticulture.
Samsung has also partnered with Korean beauty brandโข JUNGSAEMMOOL for the “Unexpected side” campaign.This collaboration โคinvites consumersโ to share stories about theirโข close relationships, or “Seoulmates,” with three winning pairs receiving a โK-beauty makeover experienceโค captured on โthe Galaxy Z Fold7.
Marketing Strategy and consumer Engagement
lynn Chong, head of โmarketing at Samsung Electronics Singapore, explained the rationale behind “Galaxy flexival.” “Many consumersโค today areโค relying on both offline โฃand online experiences to seek bestโ recommendations when itโ comes to their โขpurchasing decisions. Hence, we conceptualised ‘Galaxy flexival’ as a โคway โขto bring another dimension to our product storytellingโ and to demonstrate how ourโ innovative products can have a real impact on our consumers’ lifestyles,” she said. Chong further emphasized theโฃ festival’s role as a primary resource for those โseeking to enhance their daily lives with Samsung’s smart devices.
Pro โTip: Utilizingโ user-generatedโ content, like the “Seoulmates” campaign, can considerably boost brand authenticity โฃand engagement, fostering a stronger connection with consumers.
Focus on Gen Zโฃ and AI Integration
This campaign builds on Samsung’s broader strategy to connect with Gen Z audiences. Inโ May,โ the company launched a global campaign, developedโ by BBH Singapore, for theโค Galaxy S25 โUltra. This โฃcampaign highlighted โthe device’s AI capabilities, powered โคbyโค Google Gemini, and demonstratedโ how it can assist โusers in overcoming everyday โคchallenges through conversational AI features like Gemini Live.
| Campaign | Focus | Key Features | Target Audience |
|---|---|---|---|
| Galaxy flexival | Showcasing Galaxy Z Fold7 & Z Flip7 | interactive โcontent, creator โฃcollaborations, quizzes | Broad consumer base |
| Galaxy S25 Ultra Campaign | AI Capabilities | Google โGemini integration, conversational AI | Gen Z |
What innovative features โคare most โvital to you when considering a newโข smartphone? Andโค how do youโ see foldable technology evolvingโ inโ the future?
The Evolutionโ of Foldable Technology
Foldable smartphonesโ represent a โฃsignificant advancement inโ mobile technology, offering users a larger screen experience โin a compact form factor. โขWhile early models faced challenges related to durability and cost,recent iterations have addressed these โฃconcerns,making foldable devicesโข increasingly appealing โto โขmainstream consumers.The market is expected to continueโข growing as manufacturers refine the technology and explore new use cases. โAccording to a report by Statista,โ the global foldable smartphone market is projected to reachโค over 50 million โขunits shipped inโ 2024, demonstrating the increasing โdemand for this innovative formโข factor.
frequentlyโ Asked Questions โฃabout Samsung’s Galaxy Flexival
- What is Samsung’s Galaxy flexival? It’s โขa digital โขfestival designed to showcase the Galaxy Z Fold7 and Z Flip7 through interactive campaigns and content.
- Who are the creators involved in the “Unexpected reviewers” campaign? Norbin โNgoh, Xixi lim, and โRaynold Tan are the featured creators.
- What isโ theโ “Find your flex” quiz? It’s a quiz that recommends Galaxy device features โbased on โyour personal interests.
- What is the partnership with JUNGSAEMMOOL about? It’s a campaign inviting consumers to shareโ stories about their close relationships,with prizes including K-beauty makeovers.
- Whatโข is Samsung’s strategy for reaching Gen Z? Samsung isโค focusing โคon AI-powered features and engaging content, as demonstrated by the Galaxy S25 โคUltra campaign.
We hope you enjoyed this insightful look into Samsung’s latest marketing initiatives. โ Share thisโ article โwith your friends and colleagues, and let us know your thoughts in โthe comments below! Don’t forgetโค to subscribe to our newsletter for more tech news and updates.
