IKKS, the French fashion group, has unveiled a meaningful brand refresh, including a new logo designed by Yorgo Tloupas. This marks the first time the company has updated its visual identity.Alongside the logo change, IKKS has also reimagined two of its flagship stores, located in Paris Saint-Sulpice and Barcelona. These revamped boutiques are designed to offer customers a “total immersion experience in the brand’s universe,” though specific details about these immersive elements have not yet been released.
These strategic moves by IKKS come in the wake of a challenging period for the group, which also encompasses the brands One Step and I.Code. In early 2023, the company underwent a significant debt restructuring. More recently, in June 2024, IKKS announced a €30 million refinancing secured from its shareholders, coupled with a renegotiation of its outstanding receivables. These financial maneuvers are part of a broader plan to achieve cost savings exceeding €15 million. This plan includes a social program that involves the elimination of 202 jobs in France,impacting 1,328 employees,and the closure of 77 retail locations out of its 604 stores in the country.
The IKKS group, which reports annual sales of €280 million, was acquired by its creditors-American funds Avenue Capital, Carval Investors, and Marathon Asset Management-in 2019. However, reports from *La Tribune* suggest that ownership may soon change hands again. These current funds are reportedly looking to divest their stakes,with several potential buyers reportedly evaluating the company’s situation,a process being managed by Rothschild & Co.