HP, a global leader in computers and printers, faces stiff competition from rivals like Lenovo and Apple. The California-based company, founded in 1939, is now exploring a new revenue stream: advertising income generated directly from its devices.
According to Adweek, HP has detailed plans to monetize advertising, drawing inspiration from smart TV manufacturers who have successfully expanded their hardware businesses. With laptops used for an average of over three hours daily, HP sees a important possibility to engage users.
HP possesses a wealth of first-party data, including PC usage, app activity, email addresses, purchase history, and location. This data allows HP to identify users who have recently downloaded specific software or frequently use certain PC applications, valuable insights for advertisers seeking personalized campaigns. HP intends to leverage this data for its own promotions and sell advertising space thru adtech companies like Microsoft and Kargo, with plans for placements in email and social media campaigns.
Further expanding its advertising ambitions, HP is reportedly planning to launch its own free, ad-supported streaming service, a fast channel. This service will also feature advertising formats, such as instream ads.
The user reaction to this more intrusive advertising on personal laptops remains to be seen, as does HP’s strategy for making these ads appealing.However,HP does have prior experience with advertising formats like “Toast,” which appears in the lower-right corner of laptop screens,often featuring promotions for holiday offers.
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