Democratizing Hotel Investment Through Tokenization: Brickly’s innovative Approach
The hotel investment landscape is undergoing a shift, with new technologies aiming to broaden access to capital and empower a wider range of investors. Brickly is at the forefront of this movement, leveraging blockchain technology to democratize hotel investment and offer a novel financing solution for the hospitality sector.
Brickly’s platform allows accommodations to fund new constructions or renovations by offering digital participations starting at just $100. This process is underpinned by blockchain technology and crucially, notarial validation, building trust for both hoteliers and individual investors. The initiative isn’t simply about diversifying capital sources; it’s about fostering investor communities who become loyal clients and advocates for the establishments they invest in.
Tokenization: A Financial Innovation for tourism
At the heart of Brickly’s model lies tokenization,the process of dividing the value of an asset into digital tokens recorded on a blockchain. Each token represents economic rights in a specific project, opening up investment opportunities previously reserved for large capital holders to small investors. When applied to the hotel industry, this translates to faster, more cost-effective, and obvious financing through the use of smart contracts.
While platforms like Tental and Domoblock have pioneered tokenized investment in residential and office spaces, Brickly is specifically focused on tourism, providing financing solutions for hotels, apart-hotels, hostels, and campsites through these digital participations.
Beyond access to capital, the model incorporates a powerful marketing and loyalty component. As highlighted by the company, “an investor with a stake in a hotel is not onyl focused on profitability, but is likely to become a repeat and recommending customer of the brand.”
First Project in Argentina & European Expansion Plans
Launched last July, Brickly has already attracted approximately one hundred registered users. While initial investment levels are still developing – a common phase for new platforms – the company acknowledges its primary challenge is educating the public about the mechanics and benefits of tokenization.
Currently, Brickly’s first project is underway: MOO Plaves Shale Shop, a new construction project in Buenos Aires featuring 51 apartments and a commercial space designed for tourist rentals. Investors participate under a capital gain scheme, with projected returns beginning in 2028.
Looking ahead, Brickly is actively planning expansion into Europe, with a particular focus on Spain. The company is currently developing a robust regulatory framework in collaboration with legal advisors to facilitate both new construction projects and hotel repositioning initiatives.
Opportunities for Hotels & Investors
Brickly’s platform positions itself as a complementary financing channel alongside conventional financial institutions, notably in competitive markets. Key benefits include:
* For Hoteliers: Access to agile and flexible capital, the ability to finance projects without relinquishing operational control, and the creation of engaged investor-client communities.
* For Investors: Entry into the tourism sector with minimal investment, portfolio diversification within a growing industry, a variety of return models (capital appreciation, income, or a combination), and enhanced legal security.
The company anticipates increased liquidity in the future through the trading of tokens on secondary markets, further enhancing the flexibility of this innovative tourism investment model.