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Paul Tassi, a prominent voice in teh tech and gaming spheres, maintains an active presence across multiple social media platforms. Readers can connect with him on Bluesky and Instagram.
Additionally, Tassi is the author of several science fiction novels. His works include the Herokiller series and
Netflix is leveraging brand partnerships and creative marketing stunts to build anticipation for the upcoming sequel, Happy Gilmore 2. The streaming giant has secured collaborations with prominent brands such as U.S. Bank, Callaway, Topgolf, and Subway, with Subway playing a significant role in both the original and the forthcoming film. Christopher McDonald,who reprises his role as Shooter McGavin,is also the spokesperson for Subway’s “Happy Gilmore meal,” a tie-in that has been featured in advertising for the sandwich chain.
McDonald recently shared with The Hollywood Reporter that Subway’s involvement in the sequel was a natural progression from their participation in the first movie. He also highlighted the contributions of the original film’s writers in crafting his dialogue for the new installment.
Beyond brand collaborations, Netflix has employed other innovative strategies to promote Happy Gilmore 2. These include a visual change of the iconic Times Square ball into a golf ball adorned with the likeness of the titular character. Moreover, Adam Sandler, in character as Happy Gilmore, made an appearance at the recent NHL Draft to announce a pick for the Boston Bruins, Happy’s favored hockey team. The character’s presence was further amplified with a dedicated category on the popular game show Jeopardy!.
Jonathan Helfgot, Netflix’s vice president of films marketing, emphasized the challenge of capturing the original film’s spirit while preparing audiences for the sequel. He described the marketing approach as one that “harnesses the good ideas” and “blocks out the bad,” reflecting the disruptive nature of the Happy Gilmore character. Helfgot noted that the campaign aimed to push creative boundaries in line with Happy’s persona, generating palpable excitement that is expected to continue post-release.
Continuing the momentum, Netflix announced on friday the release of a retro video game, Happy Gilmore: Golf Mayhem ’98 Demo, available to members on select TVs and Netflix.com. this interactive experience allows fans to engage in golf gameplay,confront familiar adversaries,and generally cause “mayhem,” aiming to evoke the nostalgic appeal of the original film and further immerse fans in the Happy Gilmore universe.
Netflix subscribers can now experience the world of “Happy Gilmore” through a new playable video game demo titled “Happy Gilmore: Golf Mayhem ’98 Demo.” This retro-style game is accessible on TVs adn desktop devices and is included free with all Netflix subscriptions.
According to Netflix, the game is inspired by an opening montage in the film that depicts Happy Gilmore’s journey to becoming a video game star over the past 30 years.The demo offers a brief, nostalgic gaming experience where players can golf, engage in “Mortal Kombat“-style combat against familiar adversaries, and create mayhem on the golf course, all with a distinct 90s gaming aesthetic.
Developed by Amber, the game’s release follows Netflix’s collaboration with Spotify for another interactive “Happy Gilmore” experience, the “happy Gilmore 2 Tournament.” This Spotify app integration allows users to participate in film-themed golf challenges, featuring iconic easter eggs and audio clips, complemented by a personalized playlist of “Happy” tracks to enhance the gameplay and celebrate the upcoming film release.
Over the past three years, Netflix has been steadily expanding its video game library, which now boasts over 100 titles, with an increasing focus on games derived from its original intellectual property. Recent additions include titles like “Squid Game: Unleashed,” “Black Mirror: Thronglets,” and “Blood Line: A Rebel Moon Game.” Concurrently, the streamer has been reducing its portfolio of acquired indie titles.
Netflix’s “Trigger“: A New South Korean Crime Drama Arrives for Binge-Watchers
[City, state] – [Date] – Netflix has quietly released “Trigger,” a new South Korean crime drama that promises an intense viewing experience for fans of the genre. The limited series, which has not received extensive promotion, centers on a high-stakes conflict involving illegal firearms in a gun-free South Korea.
the plot of “trigger” follows a dedicated police officer and a cunning arms dealer who find themselves in a perilous confrontation as a surge of illicit weapons infiltrates the nation. Early promotional materials suggest the series will deliver a visually dynamic and action-packed narrative,characterized by rapid pacing and impactful violence.
for viewers seeking an alternative to more widely publicized streaming releases, “Trigger” appears to offer a compelling and gripping storyline. The show’s blend of adrenaline-fueled action and dramatic tension positions it as a potential weekend binge-watch, designed to capture and maintain audience engagement from the outset.