Gyeonggi

Yangju City Official’s ‍Viral YouTube Shorts Challenge Popularity of ‘Chungju Man’

YANGJU, SOUTH KOREA – Jeong Gyu-woon, head of the public relations policy team at Yangju‌ City ‌Hall, has become a social media sensation with his parody YouTube shorts, amassing over 1.2 million views and ⁤sparking a ‌pleasant rivalry with Kim Seon-tae,known online as ⁣”Chungju Man.” Jeong’s videos, featuring him in character as “Jinju-mugwan” (Jinju + ⁢Jumugwan), have quickly ‌gained traction, prompting ⁢discussion about innovative​ approaches to local government promotion.

The unexpected online success highlights a growing ⁢trend of public officials leveraging social media to connect with citizens​ and boost ⁤regional visibility. while “Chungju Man” gained fame for his⁣ self-deprecating humor and relatable persona, Jeong‍ is responding‌ with character-driven content and a commitment to ongoing growth of his online presence. This‍ playful competition is drawing attention to‌ both‍ Yangju City and Chungju city, demonstrating the potential​ of ⁣viral marketing for local governance.

Jeong’s character, “Jinju-mugwan,”⁣ is frequently enough depicted wearing a ‍meriyas and a pearl necklace, serving ⁢as a secondary ‍character in his short-form videos. The popularity of both Jeong and Kim has led to comparisons, with some⁤ suggesting ‌Jeong is a rival⁢ to civil‍ servants in‌ Chungju City ‍due to their shared ability to⁣ attract⁢ public‍ attention.⁣

Responding to the comparison, Jeong acknowledged Kim’s established appeal, stating, “He (Chungju Man) has ‍a good sense‌ of humor and has accumulated somthing over the years, so it is‍ challenging to compare⁣ him to me, who brings ideas and ⁣appears on projects planned by the team.”‌ Though,he affirmed his dedication to promoting Yangju City,adding,”If⁤ there is something I can do‌ to promote Yangju,I will happily try to the best of‍ my abilities.”

Looking ahead, Jeong‍ plans⁣ to introduce ⁤new⁢ sub-characters, including a trot singer⁣ and a rocker, ‍to maintain viewer engagement. He emphasized⁤ the importance of physical stamina for continued content creation, stating ⁤his intention to ⁤prioritize healthy eating, such as‍ consuming more samgyetang (ginseng⁢ chicken soup), ⁣and regular gym visits.