Viral TikTok Trend Turns Dinner into ‘Ground Beef O’Clock’
NEW YORK, NY – November 7, 2025 – A simple, protein-focused dinner is taking over TikTok, with the hashtag #groundbeef amassing millions of views. The trend, dubbed “Ground Beef O’Clock,” centers around swift, no-frills meals featuring ground beef as the star ingredient, appealing to a demographic seeking efficient and affordable meal solutions. Content creator Mia Johnson (@miaj0hnson) is widely credited with popularizing the trend, posting a video on November 5, 2025, featuring ground beef set to a dramatic rendition of Mozart‘s “Lacrimosa,” which quickly went viral.
The surge in “Ground beef O’Clock” content reflects a broader cultural shift towards prioritizing convenience and cost-effectiveness in home cooking, particularly among younger generations. While ground beef has long been a staple in many diets, the TikTok trend elevates it to a symbol of accessible nutrition and a rejection of elaborate recipes. The movement’s rapid growth-fueled by the platform’s algorithm and the relatable nature of the meals-highlights TikTok’s influence on food culture and consumer habits. Experts predict the trend will continue to drive demand for ground beef and inspire similar minimalist cooking approaches.
Johnson’s November 5th video, which has garnered over 1.7 million views as of 16:15 EST,showcases a pan of cooked ground beef,prompting viewers to acknowledge it’s “you know what time it is.” The hashtag #groundbeef has accumulated over 148.8 million views, with related tags like #carnivore and #fy further amplifying its reach. The trend has spawned countless variations, from seasoned ground beef bowls to simple patties, all emphasizing speed and simplicity.
Beyond individual creators,the trend has also attracted attention from the “finance bro” community on TikTok,with users highlighting ground beef as a budget-friendly protein source. This intersection of financial practicality and culinary simplicity has broadened the trend’s appeal, resonating with a wider audience concerned about rising food costs. The hashtag #financebro has over 100 million views, often featuring content about frugal living and investment strategies.