Target Well Life Launches ‘New Care Full: TV’ with Expanded YouTube Content
SEOUL, South Korea – October 25, 2023 - Daesang Well Life announced today a extensive overhaul of its official YouTube channel, rebranding it as ‘New Care Full: TV’ and introducing a diverse range of new content designed to engage a wider audience, especially the 2039 generation.
The channel’s renewal aims to position the brand as more accessible and relevant by aligning content with current trends in video consumption. The new programming will include advertising campaign content, nutritional expertise discussions, and a web entertainment series focused on relatable workplace scenarios.
A key component of the launch is a new advertising video that reimagines scenes from the popular sitcom “High Kick Through the Roof.” The campaign reunites original cast members Information Stone, Oh Hyun-kyung, Choi daniel, and Jin Ji-hee, offering viewers behind-the-scenes footage, bloopers, and making-of content.
The ‘New Care Nutrition Counseling Center’ segment, featuring nutrition experts, will debut in a podcast-style format addressing everyday nutritional concerns. Model and broadcaster Lee Hyun-yi will host the series, with contributions from sports and nutrition expert Lee Ho-wook and pediatric eating habits specialist and nutritionist Lee Soo-jin. the series promises practical dietary advice for viewers.
Beginning at the end of October, the ‘New Care Center’ series, an office entertainment concept, will be released every Friday at 5 PM KST. Set within a fictional organization named the New Care Center, the series will feature guest appearances and explore themes of generational differences, relationships, and workplace dynamics, starring a diverse cast of broadcasters.
“This YouTube renewal represents a new effort to connect the value of new Care with the interests of our consumers,” stated a Well Life official.