Google Poised to Enter Smart glasses Market,Advancement Complete But Launch Date Unclear
MOUNTAIN VIEW,CA – Google has reportedly finished development of its own smart glasses,possibly setting the stage for a challenge to Meta‘s dominance in the rapidly expanding market. While a launch timeline remains undecided, the completion of research and development signals a shift from earlier reports suggesting Google had abandoned plans for a dedicated device.
the smart glasses market experienced a meaningful surge in the first half of 2025,with global shipments increasing 110% year-over-year,according to Counterpoint Research. This growth has been largely fueled by Meta’s Ray-Ban Meta smart glasses, which captured a commanding 73% market share during that period – a substantial increase from 46% in the first half of 2024 and 66% in the second half of 2024.
Despite meta’s strong position,Google possesses a key advantage: its Android platform. To compete effectively, Google’s Android XR platform will need to prioritize user experience and adaptability, recognizing that users will likely carry over ingrained gestures from their smartphone interactions to wearable devices.
initial development involved Quanta designing a prototype,with HTC identified as the potential contract manufacturer,leveraging their experience producing the Vive Eagle smart glasses. The supply chain appears largely established, leaving the decision of market entry solely with Google.
Sources: WCCFTech, IT Home, Counterpoint Research