Globo‘s Festive Vignettes Marred by Sponsorship Controversy
Globo’sโข annual โฃend-of-year โvignettes, traditionally a symbol of celebrationโ and unity, have beenโ plagued by internal conflict this year. Whileโค production began a few weeks ago with a fast-paced schedule and important social mediaโค buzz,โ the project hit aโ snag when it became known that Globo โaimed to โgenerate up to R$10 million through โbrand sponsorships integrated โฃinto the vignettes.
this revelation sparked discontent among cast members, notably veteran personalities. Eleven invited celebrities refused to participate, citing reports detailing theโค new sponsorship model and making it clear theyโฃ would not contribute their image without compensation. Globo, โคhoping to leverage the prestige of thes well-known faces, quickly worked to mitigate potential delays to the filming schedule.
Sources reveal that some presenters willโ feature โขin individual segments sponsored โby specific brands – Anaโค Maria Braga is expected to appear with a food company, and Luciano huck will be linked to a financial institution. This move underscores Globo’s evolving commercial strategy but has also amplified concernsโข about talent not receiving โขdirectโ payment for their participation.
Despite the โคinitialโข scramble to find replacements,Globo successfully completed the recordings on time. However, those brought in as late additions should be aware they โmay have been recruited to fill โthe spots left vacant by those who protested the lack of compensation. The situation highlights a growing tension between Globo’s commercial ambitionsโ and the โexpectations of its on-screen talent.
