Nike and Spotify Team Up to Encourage Teen girls’โค Physical Activityโ with ‘Makeโค Moves’ Campaign
NEW YORK – โฃSeptember 26,2025 โข- Nike and Spotify โขtoday โคannounced the launch โคof “Make Moves,” a globalโฃ campaign designed to inspire teen girls to embrace movement and sport. โคThe โinitiative features athletes Bell, Zoe harrison, Lotte Wubben-Moy, and amber Anning, alongside musicians brazy,โ SGaWD, Bridget Blue, and KMAT.
The campaign addresses concerns raised in a 2024 World Healthโฃ Organisation report, which found that 85% of teen โขgirlsโฃ globally are not meeting recommended physical activity levels, often due to a lack of confidence, self-consciousness, and fear of judgement. Nike and spotify aim to lower these โคbarriers by fostering positive associations with movement andโ establishing routines that combine music and exercise – both โฃlinked โto improved mental health.
“Theโ Nike x Spotify Makeโ Moves โpartnership is designed to leverage the power of music โto โขget โgirls moving,” said Dan Burrows, global โGM, Future of Youth Sport at Nike. “Nike is committed to the future of youth sport and exploring โinnovative ways โขto meet teen girls whereโค they are. By helping girls integrate daily movement into their lifestyle and rallying support of their key influences, โฃwe hope โthey find their own sense of enjoyment, confidence, and belonging within sport-on their terms.”
Spotify โis โpositioningโข “Make Moves” as โขpart of its broader social impact work,including initiatives like Heart & Soul and Our Game Our Sound,and partnerships with organizations includingโค UNICEF.
“Teen girls around the world are facing an urgent mental health crisis, โand Make Moves is designed โฃto meet that challenge head-on,” stated โคLaurenโ Wurgaft, globalโ head of social โimpact โat Spotify. “By combiningโค the โขpowerโ of music and movement, we’re helpingโ girls reconnect with themselves, their communities, and their senseโ of joy. Together โคwith Nike,โฃ we want toโ create a space โคwhere โevery girl โขfeels empowered to moveโข freely-without judgement, without limits.”
The campaign is โคpart of Nike’s wider commitment to youthโค sport, including initiatives in Japan and โFrance to reduce barriers for girls, a partnership with the Tucker centre to create a โฃfreeโ digital coachingโฃ tool, and collaborations to โpromote participation. nike has set a goal of โฃ50% girl participation โin its partner programs.
To further support youth mental health, Spotify and Nike willโค donate to Selena Gomez’s rare Impact Fund.