Samsung Aims to Reclaim Indian Market Share with Low-Cost galaxy M Series

Samsung is aggressively targeting the Indian smartphone market with its Galaxy M series, aiming to regain the top spot amidst fierce competition from Chinese manufacturers. The tech giant is set to launch the Galaxy M36 5G on June 27th, further expanding its portfolio of affordable devices in the region.

New galaxy M36 5G Set to Launch

Samsung’s Indian subsidiary recently teased the upcoming Galaxy M36 5G, which is expected to be released in Korea as the KT exclusive “Galaxy Jump 4”. This launch is part of Samsung’s broader strategy to cater to local demand with a steady stream of budget-friendly smartphones.

Did You Know? The Indian smartphone market is one of the largest and fastest-growing globally, making it a crucial battleground for smartphone vendors.

Key Features of the Galaxy M36 5G

The Galaxy M36 5G boasts several notable features,including:

• Corning Gorilla Glass Victure+ for enhanced durability
• 50MP main camera with Optical Image Stabilization (OIS)
• 8MP ultra-wide angle camera
• 13MP front camera
• Likely powered by the Exynos 1380 processor

Samsung’s Broader Strategy in India

The Galaxy M36 5G is just one of ten new low-priced Galaxy models launched in India this year,including the Galaxy A56 5G and Galaxy M16 5G. This aggressive product release cadence underscores Samsung’s commitment to the Indian market. The Galaxy M series, positioned between the entry-level Galaxy A and F series, has proven to be a key driver of Samsung’s smartphone sales in India.

Pro Tip: Understanding local consumer preferences and offering tailored products is crucial for success in the Indian smartphone market.

According to Samsung, the previous Galaxy M33 ranked #1 in 5G smartphone sales during Amazon India’s Great Indian Festival in 2022, and the Galaxy M34 achieved the highest sales volume on Amazon Prime in 2023. These successes highlight the popularity and importance of the Galaxy M series in the Indian market.

Competitive Landscape: Vivo and Xiaomi on the Rise

While Samsung aims to strengthen its position, Chinese companies like Vivo and Xiaomi are aggressively pursuing market share with their own competitively priced offerings.According to market research firm Canalis, Vivo has surpassed Samsung, capturing over 22% of the Indian market in a recent quarter [[1]]. vivo’s shipments reached 7 million units,a 13% increase from the previous year,driven by new mid-range smartphones like the Vivo V50 5G and T4X 5G.

samsung’s market share in India has declined by 3% year-over-year to 16%. While shipments of the flagship Galaxy S25 series have increased by 5% compared to its predecessor, overall market share and shipments have been impacted by the rapid growth of Chinese competitors.

Samsung Galaxy A51

Some users of older Samsung models, such as the Galaxy A51, have reported experiencing frequent crashes and restarts, particularly after the Android 11 update [[1]].While this issue is not directly related to the new Galaxy M series launch, it highlights the importance of software stability and ongoing support for existing devices.