Smartphone Sales: Samsung Retains Top Spot as Market Sees Modest Growth in Q3 2023
London – Samsung maintained itsโข position โas the world’s leading smartphone vendor in the third quarter of 2023, according to new data from Omdia,โ despite โa generally limited period of global growth. โThe report reveals a shifting landscape with notable regional variations andโข a surprising surge in demandโข for both budgetโค and premium devices.
Theโฃ global smartphone market shipped 320.1 million units during โคtheโฃ July-September period, representingโฃ a 3% increase year-over-year. This growth, however, was unevenly distributed,โฃ with declines in North America andโ Greater China โฃoffsetโค by robust performance in asia-Pacific,โ theโ Middle โEast, โฃandโข Africa. โคThe findings underscore a growing โขdivide in consumer โpreference, favoring more affordable options and high-end models โwhile the mid-range segment struggles.
here’sโฃ a ranking of the top five smartphone companies based on Q3 2023 shipments:
- Samsung: The Southโ Korean techโ giant led the โmarket with 50.1 million units shipped. samsung’s portfolioโ includes the A07 and Galaxy โA17 models.
- Apple: Appleโ followed with 44.7 millionโข units shipped, โdriven by strong demand for its Basic iPhoneโค 17, which exceeded initial expectations dueโ to its value proposition.
- Xiaomi: โ Xiaomi shipped 41.1 million units, experiencing a decline in China following the endโ of government support programs. However, strongโ sales in โAsiaโค Pacific and other regionsโข mitigated this downturn.
- Vivo: Vivo โcontinued its upward trajectory, shipping 33.3 millionโ units. The company surpassed โคHuawei in the Chinese market and โexpandedโ its presence in โasia,africa,andโ Latin america.
- OPPO: OPPO completed the top five with 28.3 โคmillion units shipped.
Omdiaโ analysts noteโ that market growth is currently beingโค propelled by smartphones priced under $100 and those exceeding $700. Thisโค trend suggests consumers โareโ either โขprioritizing affordability or seeking โคpremium features and experiences. Looking ahead, anticipated price increases โขfor new devices coudl potentially constrain growth within the budget โphone segment.
