Samsung will unveil its next generation of flagship devices, including the Galaxy S26 series, at a Galaxy Unpacked event in San Francisco on February 25, 2026. The event, scheduled to begin at 10 AM PT / 1 PM EST / 6 PM GMT / 7 PM CET, will likewise likely showcase new wireless earbuds, according to multiple reports.
The launch event will be livestreamed globally via Samsung’s Global Newsroom portal and the company’s official YouTube channel, allowing a broad audience to witness the unveiling. Samsung has promoted the event with a focus on artificial intelligence, stating that “The Next AI Phone Makes Your Life Easier” in official invitations.
The Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra are expected to be the primary focus of the presentation. While specific details regarding the new devices remain under wraps, industry observers anticipate significant advancements in AI capabilities across the S26 line.
Samsung’s invitation and promotional materials suggest a strong emphasis on how artificial intelligence will be integrated into the user experience of the new devices. The company has not yet detailed specific AI features, but the messaging indicates a central role for the technology in the upcoming product cycle.
News outlets including IGN, Engadget, and PhoneArena are reporting on the upcoming event, with several confirming the February 25th date and San Francisco location. PhoneArena notes that the event will be covered extensively, with hands-on impressions expected to follow shortly after the unveiling.
Attendees and viewers can expect a detailed look at the specifications, features, and design of the Galaxy S26 series, as well as any other products Samsung chooses to announce. Samsung has not indicated whether other devices beyond the S26 line and new earbuds will be presented at the event.