formations en marketing

With its expertise in marketing communications and its ability to identify trends in the field, Formations Infopresse inspires and concretely supports, through training and conferences, professionals to realize their full potential, while participating in the collective intelligence of Quebec.

In order to meet growing demand and equip marcom specialists with their skills development, a new recruit is joining the programming team.

Training Infopresse welcomes Emmanuelle Michaud as responsible for programming training and conferences in the team. This passionate entrepreneur, expert in marketing and digital strategy, brings with her solid experience, in addition to deep academic knowledge. Her dynamic vision and creativity have been highlighted in previous positions, such as at Valtech or within the French media group, Le Monde, where she played a key role in the development of innovative campaigns. Her passion for entrepreneurship and commitment to content excellence make her a valuable asset to our team and promises to open new horizons for programming in the coming years.

2024-03-06 15:44:44
#face #Formations #Infopresse #News #attic

Alinea is an independent relations and public affairs agency created by LG2 and TACT. The team is looking for a relations and public affairs advisor with 3 to 5 years of experience in the field.

Do you stand out for your creativity, your audacity, your dynamism and your rigor? In addition, you have experience in press relations, digital communications and you have strong writing skills. We would like to meet you.

Joining the alinea team means working in a human, flexible and creative environment with colleagues who are serious without taking themselves seriously. Our offices are located at LG2 where collaboration and creativity meet.

Job Description
Duties and Responsibilities
-Participate in the development and implementation of relations and public affairs strategies;
-Advise the agency’s business partners;
-Support team members in various mandates relating to different industries;
-Write and produce documents and communication tools;
-Carry out press relations;
-Organize events of all kinds;
-Participate in brainstorming sessions;
-Contribute to the influence and development of the agency;
-All other related tasks.

Required profile
-Bachelor’s degree in a discipline related to the desired profile;
-Minimum of 3 years of relevant experience;
-Excellent writing skills in French;
-Knowledge of the media universe;
-Bilingualism.

Skills sought
– Demonstrate rigor and have attention to detail;
-Have a positive attitude;
-Be creative, dynamic and autonomous;
-Exercise judgment and have the ability to manage time and priorities;
-Be able to manage several files at once with different types of deadlines.

Working conditions
-Competitive salary;
– Work and personal life balance;
-Complete range of benefits from the start;
-Hybrid working mode with 2 days of presence in the office (Tuesday and Thursday);
-Cell phone charges paid;
-3 weeks of paid vacation + holiday leave;
-Leave on your birthday;
-4 to 6 Thursdays and team activities;
-Possibility of teleworking abroad;
-Opportunity for professional growth.

Do you have the profile you are looking for? Send us your application to the following address: [email protected]

2024-03-02 22:36:26
#Relations #Public #Affairs #Advisor #alinea #Jobs

L’Association Marketing Québec (AMQ) invites you to its first strategic lunch of 2024. With the subjectAI-integration of solutions within work, The event will take place on March 14 from 8 a.m. to 9:30 a.m. by videoconference. The use of AI in marketing and product development is becoming more and more prevalent. This is not done without concerns and uncertainties. AI: ally or enemy?

Participants will be able to discuss with a panel of experts to reflect on the potential improvements and impacts of AI in the broad sphere of marketing and how specialists can work to maintain their place and relevance with and despite the popularity and AI.

Guest speakers

• Rachel SeguinPresident and co-founder of OMY Laboratories
• Caroline JonnaertLL.D., Director, lawyer and trademark agent at TO DO
• André HughesPresident of Pro-Active
• Jean-François RenaudPresident and co-founder of Adviso

To register, it’s this way!

2024-02-07 01:07:42
#Demystify #work #AMQ #strategic #luncheon #News #attic

Agency recognized for its expertise in digital marketing and website creation, My Little Big Web launches its newly modernized site.

More intuitive and easier to navigate, it is designed to better serve its customers. “We have simplified our site to make our services more accessible and highlight our achievements over the last 10 years,” says Eugenie Delhayepresident of My Little Big Web. With over 600 successful projects under our belt and numerous detailed case studies, we are proud to show what we can accomplish to help SMEs grow through web marketing. »

With this redesign, the Quebec agency reiterates its dedication to excellence in the field of online marketing. My Little Big Web encourages its customers, partners and all visitors to discover its new site at Do not hesitate to contact them for all your needs in website creation, natural referencing and online advertising.

2024-02-02 15:57:45
#modernized #website #Big #Web #News #attic

©David Himbert

Simon Parent (he – him), Senior Director, Marketing and Communications, Lunetterie New Look

• Frequently used expression: GO !
• Movie favors: Eternal Sunshine of the Spotless Mind (2004)
• Tes hobbies favorites: Visiting museums and art galleries, running, cross-country skiing, crosswords – in no order of preference!
• What’s the best advice you’ve ever been given? At least have the same indulgence towards yourself as towards others.
• What advice would you give to the next generation? A disjointed path at the start of your career is rarely a mistake in the medium and long term – quite the contrary.
• What is the best hidden treasure when it comes to work tools? The 20-20-20 rule: a 20-second break, every 20 minutes, looking at least 20 feet away (professional training required).
• What is the biggest risk you have taken? Leaving a position without having found another (a great risk in the end)!
• Something that particularly motivates you: Learn.
• A social media account to watch: @dirtyhistorian
• Early bird or night owl? Colibri matinal.
• The place you would like to visit: Return to Japan and see Hokkaido.
• Do you have a superstition? Touch wood (to ward off bad luck).
• What would be the soundtrack of your life? «Sunglasses at Night» a 3 for 1 with Corey Hart, 1984! Version mixed by Tiga and & Zyntherius (2001)… a 4 for 1?

_______________________________

Simon Parent has been working in the communications and marketing field for nearly 30 years. He has a Bachelor’s degree in business administration from HÉC Montréal and holds a master’s degree in communications with a marketing specialization from the same university network.

He began his career in the agency world, in consulting services, both in public relations and advertising before making the jump to the advertising side: Bell, Rogers, Videotron, Société Radio-Canada, VIA Rail Canada and, since 2021 , New Look. During the first years – and still today of course – he learned a lot from his mentor, Sylvie Charette, boss and inspiring friend. During his career, he touched almost everything! Public relations, sponsorships, interactive and digital services, branding, advertising, marketing and sponsorships.

Contemporary art inhabits Simon Parent, who has been collecting for around fifteen years and he combines his passion with his community commitment. He has chaired the journal’s Board of Directors for more than 10 years. Life of the arts and sits on that of the Grantham Foundation for Art and the Environment. If he had more time, he would teach more in the Department of Communication at the University of Montreal. Over the years, he has found great value in introducing students to the business world.

2024-01-22 23:21:54
#Personality #week #Simon #Parent #Eyewear #News #attic

On the occasion of its 16th edition, Igloofest entrusted again to the agency Hopscotch Communications the mandate to make the festival resonate in the media. Montrealers’ favorite festive winter storm will hit hard, armed with a crowd of artists ready to take on the challenge of the great cold dance.

“After a year of superb feedback in the local press, accompanied by some good hits with the international media, we are happy to renew our confidence in Hopscotch Communicationsan agency that fully understands the issues of the Quebec cultural scene,” declares Barbara LenneDirector of Marketing and Strategic Alliances at multicoloreda company bringing together under its umbrella the essential Montreal events of Piknic Électronik, Igloofest, the MEG festival, and since 2023, the Village au Pied-du-Courant.

“Seeing such a wonderful clientele who have accomplished great things and echoed Montreal internationally renew the mandate of our agency each year is a precious mark of trust which legitimizes our work and the good balance of our team. I am very happy to see Marelle grow and confirm its flagship strategic role in the field of culture, but also tourism in Quebec!” adds Marilyne Levesquefounder of Hopscotch Communications.

This 16th edition of Igloofest Montreal promises to be memorable as two musical UFOs will take over the Sapporo stage on January 18: the unique tornado Marc Rebillet and the raver par excellence X-Coast. Following its regular programming at Quai Jacques-Cartier, it will spread throughout Old Montreal, from 11 p.m. to 3 a.m. in around twenty Après-Ski evenings. In addition, the sweet Yetis will meet families every Saturday of this 16th edition at Igloofête: from 1 p.m. to 6 p.m., on January 20 and 26, then on February 3 and 10, a festive, original and activity-rich program will be offered on the festival site itself, at Quai Jacques-Cartier, and it will be free.

Nicolas Cournoyer, co-founder of Igloofest on the show Tout le monde s’dress broadcast on Télé-Québec.

2024-01-19 00:32:06
#Igloofest #entrusts #press #relations #Marelle #Communications #News #attic