Montreal Botanical Garden Seeks Philanthropic development and Relationship Marketing Advisor

The Friends of the Montreal botanical Garden are actively seeking a dedicated advisor to spearhead philanthropic development and full-time relationship marketing efforts. This crucial role, requiring a minimum of 28 hours per week, is designed to bolster the organization’s mission and foster financial independence.

The Challenge: Cultivating Support and Autonomy

The newly established position of philanthropic Development and Relational Marketing Advisor will play a pivotal role in shaping the future of the Friends of the Montreal Botanical Garden. The core challenge involves creating and enhancing programs for acquiring and retaining individual donations, cultivating major gifts, and promoting planned giving. Moreover, the advisor will be instrumental in the planning and execution of the organization’s 50th-anniversary celebrations, alongside vital sponsorship and partnership initiatives.

This represents a significant professional adventure, offering the chance to build a new function from the ground up.

Why Join the Friends of the Montreal Botanical Garden?

Working with the friends of the Montreal Botanical Garden offers a unique and rewarding experiance.Team members can expect to:

• Thrive within a stimulating, dynamic, and passionate team environment.
• Contribute directly to the influence and support of the organization’s mission.
• Initiate and coordinate innovative projects and successful fundraising events.
• Enjoy lifelong access to the beatiful spaces and events at the Botanical Garden and Space Museums.
• Indulge in occasional treats like lemon cakes and brownies.

For a comprehensive

Montreal’s Fab Expo: A Sensory Odyssey unveiled at Eaton Centre

Montreal, QC – Prepare to be transported to a realm where inventiveness knows no limits! The Fab Expo, a large-scale immersive exhibition, has officially opened its doors at the iconic Eaton Centre, promising an unforgettable sensory journey for visitors of all ages [[1]].

A World of Wonder Awaits

Housed in the former Grévin Museum space, the Fab Expo spans three floors and features 21 distinct artistic universes. This sensory exhibition blends spectacular visual installations,captivating olfactory experiences created by Christine Chamberland of Elixir Marketing Olfactif,mind-bending optical illusions,and enchanting poetic decorations. The Creative Bombance collective designed each decor as a story to be lived, incorporating revalued iconic objects, surprising textures, and handmade creations to awaken curiosity and emotion.

did You No? The global immersive art market is projected to reach $7.5 billion by 2028, driven by increasing demand for unique and engaging experiences [[Global Market Insights]].

Behind the Scenes

Habre Communications was selected to manage press relations and influence marketing for the Fab Expo, aiming to promote this new cultural destination nationally. Marilyne Levesque, founder and customer director at Habre Communications, expressed enthusiasm for enhancing immersive projects that spark wonder and curiosity. Audray, founder and president at Bomban, emphasized the importance of partnering with a team that shares their creative vision and attention to detail.

What to Expect

Visitors can anticipate sliding from one world to another, encountering giant jewelry boxes, velvety unicorns, phosphorescent seas, and larger-than-life gummy bears. The scenographic transitions are designed to suspend time, creating a succession of living paintings that invite exploration and interaction. The Fab Expo aims to provide a magical escape from daily life, coloring experiences with creativity and sensitivity.

Pro Tip: plan your visit during off-peak hours to fully immerse yourself in each exhibit without the crowds.

immersive Experiences in montreal: A Growing Trend

The Fab Expo joins a growing list of immersive experiences in Montreal, reflecting a broader trend in the art and entertainment world. Other notable examples include the Imagine Van Gogh exhibition at Arsenal Contemporary Art, which offers a spectacular and immersive journey through the works of Vincent Van Gogh [[2]]. These experiences leverage cutting-edge technology to integrate art and create a new level of gratitude [[3]].

A Sensory Escape

According to Audray, founder and president at Bombance, the Fab Expo was born from a desire to bring an unforgettable sensory journey to the public. The experience goes even further thanks to the olfactory creations signed Christine Chamberland (Elixir Marketing Olfactif). Some rooms have their own signature fragrance, adding an invisible but powerful layer to immersion.

Will you be visiting the Fab Expo this summer? What are you most excited to experience?

Ready to embark on a sensory adventure? Share this article with your friends and family, and let us know in the comments what excites you most about the Fab Expo!

HMH group seeks Marketing Director to Drive Growth in Publishing

Montreal, QC – The HMH Group, a collective of publishing houses including Hurtubise, XYZ, and Multimondes, along with HMH distribution, is actively seeking a dynamic Marketing Director to spearhead its marketing and communications efforts. Reporting directly to the President and CEO,the successful candidate will play a pivotal role in shaping the group’s market presence.

Key Responsibilities for the Marketing Director

The Marketing Director will be entrusted with a range of critical responsibilities, ensuring the effective promotion and communication of HMH Group’s diverse portfolio. These include:

• Coordinating and managing the marketing and communications budget.
• Monitoring the performance of marketing initiatives and making strategic adjustments based on results.
• Leading and supporting the digital marketing and communications team.
• Overseeing the implementation of promotional campaigns and tracking key performance indicators (KPIs).
• Creating and coordinating marketing calendars across social media, web, and events.
• Ensuring continuous improvement of websites through strategic monitoring.
• Coordinating promotional content for advertising related to the catalogs of diffused houses.
• Planning and managing the publication of newsletters.
• Staying abreast of market trends, including AI innovations, to integrate effective new practices.

Essential Requirements for the Role

To be considered for this exciting possibility, candidates must possess the following qualifications:

• University training in marketing or communication.
• Four years of experience in a management or team leadership position.
• Proven experience in strategic planning.
• Mastery of digital marketing channels and tools, including Google Analytics, Adwords, Mailchimp, CMS, Adobe Suite, Vimeo, Instagram, and Facebook.
• Excellent understanding of web technologies,including SEO and web architecture.
• Strong writing and communication skills in French.

Did You Know? The global digital marketing software market is projected to reach $117.5 billion by 2027, growing at a CAGR of 17.6% from 2020 [Statista].

HMH Group: A Commitment to its Employees

HMH Group prides itself on being a family-oriented business that values its employees.the company offers:

• A supportive and collaborative team environment.
• Hybrid work arrangements, requiring a minimum of three days in the office.
• Extensive collective insurance benefits.
• Competitive salary and compensation packages.
• A summer work schedule to promote work-life balance.
• A convenient office location near the Papineau metro station, with parking available.

How to Apply

Interested candidates are invited to submit their curriculum vitae to Alexandrine Foulon via the application form by July 4, 2025.

Pro tip: Tailor your resume to highlight your experience with digital marketing tools and your ability to drive measurable results.

Are you ready to take your marketing career to the next level? What strategies do you think are most important for a modern Marketing Director?

Share your thoughts in the comments below and subscribe for more industry insights!