HMH group seeks Marketing Director to Drive Growth in Publishing
Montreal, QC – The HMH Group, a collective of publishing houses including Hurtubise, XYZ, and Multimondes, along with HMH distribution, is actively seeking a dynamic Marketing Director to spearhead its marketing and communications efforts. Reporting directly to the President and CEO,the successful candidate will play a pivotal role in shaping the group’s market presence.
Key Responsibilities for the Marketing Director
The Marketing Director will be entrusted with a range of critical responsibilities, ensuring the effective promotion and communication of HMH Group’s diverse portfolio. These include:
- Coordinating and managing the marketing and communications budget.
- Monitoring the performance of marketing initiatives and making strategic adjustments based on results.
- Leading and supporting the digital marketing and communications team.
- Overseeing the implementation of promotional campaigns and tracking key performance indicators (KPIs).
- Creating and coordinating marketing calendars across social media, web, and events.
- Ensuring continuous improvement of websites through strategic monitoring.
- Coordinating promotional content for advertising related to the catalogs of diffused houses.
- Planning and managing the publication of newsletters.
- Staying abreast of market trends, including AI innovations, to integrate effective new practices.
Essential Requirements for the Role
To be considered for this exciting possibility, candidates must possess the following qualifications:
- University training in marketing or communication.
- Four years of experience in a management or team leadership position.
- Proven experience in strategic planning.
- Mastery of digital marketing channels and tools, including Google Analytics, Adwords, Mailchimp, CMS, Adobe Suite, Vimeo, Instagram, and Facebook.
- Excellent understanding of web technologies,including SEO and web architecture.
- Strong writing and communication skills in French.
Did You Know? The global digital marketing software market is projected to reach $117.5 billion by 2027, growing at a CAGR of 17.6% from 2020 [Statista].
HMH Group: A Commitment to its Employees
HMH Group prides itself on being a family-oriented business that values its employees.the company offers:
- A supportive and collaborative team environment.
- Hybrid work arrangements, requiring a minimum of three days in the office.
- Extensive collective insurance benefits.
- Competitive salary and compensation packages.
- A summer work schedule to promote work-life balance.
- A convenient office location near the Papineau metro station, with parking available.
How to Apply
Interested candidates are invited to submit their curriculum vitae to Alexandrine Foulon via the application form by July 4, 2025.
Pro tip: Tailor your resume to highlight your experience with digital marketing tools and your ability to drive measurable results.
| benefit | Description |
|---|---|
| Hybrid Work | Minimum 3 days in office |
| Insurance | Generous collective insurance |
| Location | Near Papineau metro, with parking |
The Evolving Landscape of Marketing Director Roles
The role of a Marketing director has evolved significantly in recent years, driven by the rapid advancements in digital technology and the increasing importance of data-driven decision-making. Today’s marketing Directors are expected to be proficient in a wide range of areas, including digital marketing, social media, content creation, and analytics.They must also be able to effectively communicate their vision and strategy to both internal and external stakeholders.
According to recent data,the demand for Marketing Directors is expected to continue to grow in the coming years,particularly in industries that are undergoing rapid digital transformation. The median salary for Marketing directors in the United States ranges from $71,000 to $173,000, depending on experience, location, and industry [2, 1]. In los Angeles, CA, salaries range from $77k to $173k [1].
Frequently Asked Questions About Marketing Director Positions
- What skills are most important for a Marketing Director?
- Key skills include strategic planning, digital marketing expertise, leadership, communication, and analytical abilities.
- How important is experience in a specific industry?
- While not always required, experience in a related industry can be a significant advantage.
- What is the typical career path for a Marketing Director?
- Many Marketing Directors start as Marketing Managers and progress through various roles before reaching the Director level.
- What are the biggest challenges facing Marketing Directors today?
- Challenges include keeping up with rapidly changing technology,managing complex marketing campaigns,and demonstrating ROI.
- How can a Marketing Director stay ahead of the curve?
- Continuous learning, networking, and staying informed about industry trends are essential.
Are you ready to take your marketing career to the next level? What strategies do you think are most important for a modern Marketing Director?
Share your thoughts in the comments below and subscribe for more industry insights!
