Ford Considers New Compact Model, Potentially Reviving Focus Spirit
Budapest, September 26, 2024 – Ford is reportedly evaluating a return to the compact car segment, potentially filling the void left by the discontinued Focus. According to a report by Carscoops published September 25, 2024, the automaker is exploring options for a new model positioned below the escape, signaling a possible shift in strategy to address evolving market demands.
The move comes over five years after Ford ceased production of the Focus in North America in 2018, and later in Europe in 2022, citing declining sales and a strategic pivot towards SUVs and trucks. However, the enduring legacy of the original focus – introduced in 1998 as a replacement for the aging Escort – and the continued popularity of compact cars globally suggest a potential prospect for Ford to re-enter the market. The original Focus was lauded for its modern design, advanced safety features, and, crucially, its innovative multilink rear suspension (Ford blade), initially adopted from the Mondeo.This chassis design significantly improved handling and ride quality, influencing competitors like Volkswagen to adopt similar technology in the Golf.
The potential new model isn’t expected to be a direct revival of the Focus nameplate, but rather a new vehicle designed to appeal to a similar customer base. This strategy acknowledges the changing automotive landscape and the need for vehicles that offer both practicality and efficiency. The decision hinges on market analysis and the feasibility of developing a competitive product within Ford’s current financial framework.
Photo: Bertalan Sturcz / Totalcar
