Foldable Phone Market Gains Traction as Samsung Prioritizes consumer Feedback
Jakarta, Indonesia – The foldable cellphone market is experiencing important growth, with shipments increasing 45 โคpercent year-on-year in the first quarter of 2025, according to a recentโฃ report by Counterpoint.This expansion is largely driven by increased adoption in China and the United States, โwhile competition intensifies among key players including Samsung, Vivo, Huawei, Oppo, Honor, and Tecno, especially in markets like Indonesia.
The rising popularity of foldable devices signals a shift โคin consumer preferences toward innovative form factors and enhanced productivity. Samsung, a leading force in the foldable market, is responding directly to user demands as it develops future iterations of its Fold and โFlip series. This focus onโ consumer-driven development is expected to shape the future trajectory of the foldable phone segment, potentially unlocking broader mainstream appeal.
Ilham, a Samsung representative, emphasized the company’s commitment toโฃ prioritizing consumer input. “Consumer โvoices are the absolute reference,” he stated, explaining that current โfold products are viewed as tools to boost productivity. Samsung โis actively incorporating feedback into itsโ design process,โข addressing requests for thinner devices with extended battery life and camera capabilities comparable to itsโค flagship S-seriesโ phones.
“We saw that this year’s Fold 7 and โalso this year’s Flip 7, the improvements we brought answered โขwhat they โขneeded in previousโ devices,” Ilham said. “from the start, I hope the devices are thinnerโฆ Then the camera must also be at least the same โresolution as the โS-series. So we willโค answer the aspects โthatโข users ultimately โขhope for with improvements in the next generation.”
While the foldable market currently represents a โขsmaller overall share of the cellphone industry, its continued growth suggests a promising future. The competitive landscape, with multiple brands vying for market share, is highly likelyโ to benefit consumers through increased innovation and more accessible pricing.
