Volvoโค Faces Troubling Parallels to Saab’s Demise, Swedish Press Warns
Stockholm, Sweden โ – Volvo isโข undergoing a period โof notable upheaval, sparking concerns among industryโ observers that the Swedish automaker may be repeating the mistakes thatโ ledโ to Saab’s collapse, according to reports from Swedish media outlet CarUp and journalist Alrik Soderlind.
The current turmoil began earlier this year with โฃthe European Commission’sโฃ relaxation of CO2 emission restrictions. This change resulted in โขa loss of several hundred million euros for Volvo, which had previously benefited from sellingโฃ excess emissions quotas โgenerated byโค exceeding minimumโข electric vehicle sales targets.
further complicating matters, the declaration of US tariffs and the resulting uncertainty prompted a confrontational approach from โฃthen-CEO โคJim Rowan towards authorities inโ both Europe and North America. Critically, โฃRowan failed โขto develop โคa swift adaptation plan for the company, โleading to his abrupt โresignation in March.
Geely founder Li โShufu, owner of the Volvo brand, quickly responded by reinstating hakan Samuelsson – who successfully led Volvoโ from โ2012 to 2022 -โ as CEO. asโ Samuelsson’s return, โVolvo has implementedโฃ a series of drastic changes described as “shock therapy.”
theseโฃ developments have fueled anxieties, with the Swedish press now drawing parallels between Volvo’s current situation โand the factors that โฃultimately led โto saab’s bankruptcy.โค The โข CarUp report highlights a growing fearโ thatโ Volvo may be heading down a similar path.
