Cegid Retailโค Prioritizes Data-Driven Personalization,โค security as AI enthusiasm Cools
PARIS, FRANCE – Cegid Retail is doublingโ down onโ practical applications of artificial intelligence, focusing on tools that empower sales associates with concise customer insights โฃwhile together reinforcing robust security โขmeasures amid growing cyber threats. The company is currently developing an AI-poweredโค enhancement to โฃits Livestore tool, designed to analyse customer data and provide product recommendations, according to Nathalie Echinard, Cegid Retailโ manager.
The move comes as the retail sector grapples โขwith both the โpromise and potential pitfalls of AI. While excitementโ surrounding the technology is high, concerns about security breaches, data ransomware, and theโ proliferation of ultimately unusable AI tools are prompting a more cautious approach.Cegid’s strategy โขreflects this shift, prioritizing โsolutions โthat directly address client needs – particularly those of major luxury brands andโ CAC40 companies – and ensuring data protection remains paramount.
Cegid’s forthcoming AI integration will present sales staff with a “6-8 word cloud” summarizing key customer information, enabling more personalized service without requiring constant tablet interaction. “After all,no one wants a sales assistant who remains immersed in the tablet,” Echinard explained. The company is also emphasizing itsโ commitment to security, with contractually mandated security updates taking precedence over other software releases. “Whenโ our customers are major players in the luxury goods and CAC40 sectors, we take thisโ veryโค seriously,” she stated.
Looking ahead, Cegid is preparing for the NRF trade showโค in paris (september 16-18) andโข the 2026 edition of Cegid Connections Retail in Prague. Echinard anticipates a more measured approach to AI adoption by that time, notingโ the need for the industry to “stop going off in all directions.” A recentโ Gartner study supports this view, predicting that 40% of AI tools currently in development could beโ abandoned by 2027.