Smartphone Shipments Surge Amid New Launches, Higher Prices

Market Trackers See 7-8% Growth in June Quarter

The Indian smartphone market experienced a notable rebound in the second quarter of 2025, with shipments climbing by an estimated 7-8% year-on-year. This growth marks a recovery after two preceding quarters of decline.

Entry-Level Segment Drives Expansion

A significant factor behind the resurgence was the robust performance of the entry-level smartphone segment. This category saw a remarkable 22.9% expansion, capturing 16% of the market share, up from 14% in the same period last year.

The uptick in sales is attributed to an influx of new model releases across various price points. Enhanced channel margins and increased marketing efforts also contributed to the positive trend.

Average Selling Prices Hit Record High

Despite the overall shipment growth, consumer demand remained somewhat subdued. Analysts point to the rising average selling prices (ASPs) as a potential constraint on full-year recovery. In Q2 2025, ASPs reached a new high of $275, representing a 10.8% increase from the previous year.

Apple Continues Strong Performance

Apple demonstrated continued market strength, reporting a 21.5% year-on-year growth in shipments during the first half of 2025, reaching 5.9 million units. The iPhone 16 emerged as the top-selling model in India for H1 2025, accounting for 4% of all national shipments during that timeframe.

Offline retail channels witnessed a substantial 14.3% year-on-year shipment increase, boosting their market share to 53.6%. Conversely, online channel shipments remained stable during the June quarter.